Rose B.

Fractional Brand Director | Creative Director | Branding That Lasts

100% JOB SUCCESS | UPWORK FREELANCER SINCE 2017 Hi, I'm Rose Barrett, Founder and Creative Director of Branding That Lasts, a brand strategy and creative consultancy that helps businesses build brands with clarity, consistency, and long-term impact. I work as a strategic partner to founders, executives, and growing businesses, providing the creative leadership that transforms ideas into cohesive brand systems. Rather than simply creating deliverables, I develop the strategy, establish the creative direction, and oversee implementation to ensure every touchpoint aligns with your business goals. Whether you're launching a company, repositioning an existing brand, preparing for growth, or unifying your marketing efforts, I help define the roadmap and guide the process from concept to execution. Through Branding That Lasts, clients have access to a full range of creative capabilities, allowing every project to be executed with consistency under a single strategic vision. Areas of expertise include: Brand Strategy & Positioning Creative Direction Brand Architecture Messaging Strategy Visual Identity Systems Marketing & Growth Strategy Website Strategy & User Experience Customer Journey & Brand Experience Content & Social Media Strategy Design Systems & Brand Governance Our capabilities extend across branding, websites, marketing collateral, digital experiences, social media, email marketing, presentations, packaging, print, and ongoing brand management. Every engagement begins with a strategic foundation that ensures each asset supports a unified brand vision and measurable business objectives. I partner with startups, small businesses, and established organizations across professional services, construction, healthcare, wellness, hospitality, retail, technology, events, and e-commerce. If you're looking for a strategic advisor who can clarify your brand, lead the creative process, and ensure every piece works together to support your business goals, I'd love to discuss your project.