Susana R.

🏆 Top Rated Plus ★★★★★ Hi, I'm Susana Ríos (Su) 😁 I create distinctive brand identities through strategy, design and illustration. My goal is always to create something that feels unique to the brand, not something that looks like every other business in the same category. I’m a Brand Identity Designer and Illustrator with 10+ years of experience, $200K+ earned on Upwork, 169+ completed projects, a 100% Job Success Score and Top Rated Plus status. What I enjoy most is taking an idea, a story or a business concept and turning it into a visual world that people can recognize and remember. Illustration is a big part of what makes my work different. I can create original illustrations, characters, patterns, icons and visual elements that become part of the identity itself. This is especially useful when a brand needs something more expressive, distinctive and memorable than a conventional logo and color palette. I work across: Brand identity and visual identity Logo design and refinement Custom illustration Illustrated packaging Packaging design Brand guidelines Art and creative direction Typography and color systems Brand applications and marketing assets Print and production ready artwork I’ve worked with startups, established businesses and premium brands across industries including food and beverage, wellness, beauty, hospitality, lifestyle and consumer products. My process usually starts with understanding the business, its audience and what makes the brand different. From there, I develop the creative direction, explore the visual concept and build the identity around a clear idea. When illustration is the right tool for the brand, I use it to give the identity its own personality and visual language. Whether you’re launching a new brand, refreshing an existing one or developing packaging that needs to stand out on the shelf, I can help you turn the idea behind your business into a cohesive and memorable visual identity. If you’re looking for a designer who can combine branding, illustration and art direction to create something genuinely distinctive, I’d love to hear about your project.