Marina M.

UX Researcher | User Interviews • Survey Design • Usability Testing • Qualitative Research I'm an experienced mixed-methods researcher with 7+ years of experience uncovering actionable insights through user interviews, focus groups, surveys, and usability testing. I help product teams and individuals understand real user behavior, validate ideas, and improve experiences with a deep focus on North American audiences. I offer end-to-end UX research support, from scoping and recruiting through fieldwork, synthesis, and final reporting. Whether you need rapid insights or a deep dive, I bring clarity to the product development process with a research strategy tailored to your goals. 🔧 What I Do Best: User Interviews & Focus Groups – Moderated sessions that uncover emotional drivers, pain points, and unmet needs Usability Testing – Task-based testing for prototypes, websites, and mobile apps Survey Design & Analysis – Smart, bias-aware questions + distribution + data interpretation UX Audits – Heuristic and competitive evaluations to spot friction and recommend improvements Product & Market Research – Identify opportunities, validate concepts, and map the competitive landscape North American Insight – Deep knowledge of U.S. and Canadian user mindsets, behaviors, and expectations ✅ Tools I Use: Zoom, Dovetail, Optimal Workshop, Figma, Lookback, Typeform, Google Forms, Airtable, Miro, and more. Clients appreciate my ability to work independently, meet deadlines, and turn complex findings into clear next steps. Let’s connect if you're looking for strategic, high-impact research that drives smarter product decisions!