Gabriel N.

Growth Marketing Expert | Fractional CMO | Google & Meta Paid Strategy

I work with DTC brands in the $1M–$20M revenue range that have proven their product and are ready to scale paid acquisition — but need more than a channel manager. They need someone who can own the full picture. I'm Gabriel, a growth marketer and former CMO with 17+ years of experience building and scaling paid media programs across Google Ads and Meta. I've sat on both sides of the table — as an in-house marketing executive and as an external performance partner — which means I understand how decisions get made at the business level, not just the campaign level. What I bring to a scaling DTC engagement: 📐 Paid media strategy across Google and Meta — channel prioritization, budget allocation, and growth sequencing built around your margin structure and LTV 🚀 User acquisition architecture — funnel design, offer testing, and audience strategy aligned to your actual customer economics 📊 KPI framework — defining the north star metric, building the reporting infrastructure around it, and creating feedback loops between spend and business outcomes 🔁 Cross-channel coordination — ensuring Google and Meta work together rather than cannibalizing each other's attribution I work through my performance consultancy, which brings additional analytical depth to every engagement — think industrial engineering meets growth marketing. Clients get senior strategic thinking with hands-on execution accountability. My Upwork record across paid media engagements: 100% Job Success Score. I work on a project basis, which means defined scope, clear deliverables, and no open-ended retainer ambiguity. If you're a DTC brand ready to scale and want a senior growth partner who has done this before — let's talk.