Briana D.

✅ I help wellness and ecommerce brands scale paid social without wasted budget. I am a Paid Social and Meta/TikTok Ads Specialist running paid social campaigns on Meta and TikTok for ecommerce & service brands. I build and scale profitable paid social systems that lower CPA, increase conversions, and give founders numbers they can actually plan against. 📈 $1M+ Ad Spend Managed | 📉 Lower CPA | 🔁 Increased Conversions Most brands who come to me have already worked with a media buyer. The paid social account is running, the spend is going out, and the results have flattened. Nine times out of ten, the targeting is not the problem. The creative is. That is the part Iown as a Paid Social and Meta Ads Specialist: I write the briefs, direct the concepts, and test them in structured rounds, instead of only managing the buying. 🎯 Where I focus - Paid social and Meta ads for health, wellness, therapy, supplements, and telehealth brands - Paid social for ecommerce and DTC brands, on Meta ads and TikTok ads - TikTok ads alongside Meta ads for fast creative testing and short form performance - Creative strategy and ad creative built for paid social, not repurposed organic 🤝 What I deliver - Meta ads strategy, setup, daily management, and optimization - Meta ads and TikTok ads for rapid testing and short form performance - Creative briefs, ad concepts, and structured Meta ads creative testing - High CTR ad copy and angle development for paid social - Full funnel paid social strategy from cold to retargeting - Lead generation funnels for service based and online businesses - Landing page audits for message match and performance - Enhanced event tracking, CAPI setup, GA4 and GTM - Clear weekly paid social reporting with insights you can act on 🔎 Why clients hire me ✔️ A Paid Social and Meta Ads Specialist who owns the creative, not just the media buying ✔️ Proven paid social performance including 6x ROAS and 30 to 60 percent lower CPA ✔️ Deep experience running paid social inside regulated niches like mental health, wellness, and alternative medicine ✔️ Hands on daily management instead of set it and forget it Meta ads campaigns ✔️ Data driven strategy with clear reporting and fast optimization cycles ✔️ Top Rated with 100% Job Success on Upwork 📌 Client wins 📊 Cut acquisition costs by over 75% on paid social for a therapist marketplace, holding qualified bookings 39% below benchmark cost 📊 Delivered 7x ROAS for a high ticket golf accessory brand through paid social and full funnel creative testing 📊 Reduced CPA by 60% in under 90 days on a mental health lead generation campaign 📊 Drove 10k app downloads at under $3.50 CPA using Meta ads and structured creative testing 📊 Achieved 6x ROAS for an ecommerce brand on under 30 dollars per day in Meta ads spend 📊 Improved ROAS for wellness and alternative medicine brands with full funnel paid social retargeting 🧪 How I work Every paid social account starts with a read of what is already there: account structure, creative history, tracking, and what the numbers say is actually broken. Then we test in rounds rather than changing everything at once, so you can see which lever moved the result. As your Paid Social and Meta Ads Specialist I report weekly in plain language, including the things that did not work. 🌿 The brands I do my best work with Health and wellness brands, therapy and mental health practices, supplement and telehealth companies, medspas, and DTC ecommerce brands with a real product and a reason to exist. If you are in a regulated or sensitive niche and have been told your paid social is hard to run, that is the work I know best. A Paid Social Specialist who has lived in those niches will save you months. When you work with me you are not just getting someone to run ads. You are partnering with a Paid Social and Meta Ads Specialist who reads the numbers, adjusts the right levers, and treats the creative as the thing that decides paid social performance. ➡️ Ready to get started? Send me a message, invite me to your job post, or purchase one of my paid social projects. Other Skills Paid Social Specialist | Paid Social Manager | Paid Social Creative Strategist | Meta Ads Specialist | Meta Ads Manager | Meta Ads Audit | Facebook Ads Expert | Facebook Ad Specialist | Paid Media Buyer | Performance Marketing | Creative Strategy | Ad Creative | Creative Testing | Lead Generation | Funnel Strategy | Facebook Pixel | CAPI Setup | Facebook and Instagram Ads Specialist | High Converting Meta Ads | Retargeting Ads | Lookalike Audiences | Campaign Optimization | Expert Media Buyer for Meta Ads | TikTok Ads Specialist | Wellness Marketing | Mental Health Marketing | Ecommerce Marketing | DTC Marketing | GA4 | Google Tag Manager