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Briana D.
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Briana D.

Meta Ads Specialist | Paid Social | TikTok Ads | Content Marketing

βœ… I help struggling brands scale their ads & their business. 5+ years as a Meta Ads Specialist and Paid Social Strategist, managing high-intent campaigns across Meta, Google, and TikTok. I build and scale profitable paid media systems that lower CPA, increase conversions, and help mission-driven brands grow with confidence. πŸ“ˆ $1M+ Ad Spend Managed | πŸ“‰Lower CPA | πŸ” Increased Conversions I design, manage, and optimize paid campaigns that turn Meta, TikTok, and Google into predictable growth channels. With a strong blend of data, creative testing, and funnel strategy, I help brands in the mental health, wellness, and alternative medicine space scale without wasted budget or guesswork. 🀝What I deliver - Meta ads strategy, setup, daily management, and optimization - Google Ads, Search, YouTube, PMax, and Display - TikTok Ads for fast testing and short-form performance - Lead generation funnels for service based and online businesses - Full funnel paid media strategy from cold to retargeting - Scroll stopping Meta ads - High CTR ad copy and angle development - Creative testing systems that increase conversions - Landing page audits for message match and performance - Enhanced event tracking, CAPI setup, GA4 and GTM - Clear weekly reporting with insights you can act on πŸ”Ž Why Clients Hire Me βœ”οΈ 5+ years managing Meta, Google, and TikTok Ads for mission driven brands βœ”οΈ Proven performance results including 6x ROAS and 30 to 60 percent lower CPA βœ”οΈ Data driven strategy with clear reporting and fast optimization cycles βœ”οΈ Hands on daily management instead of set it and forget it campaigns βœ”οΈ Strong creative direction that lifts CTR, conversions, and overall ad quality βœ”οΈ Deep experience inside regulated and sensitive niches like mental health, wellness, and alternative medicine πŸ“Œ Client Wins πŸ“Š Achieved 6x ROAS for an ecommerce brand using under 30 dollars per day in ad spend πŸ“Š Reduced CPA by 60% in under 90 days for a mental health lead generation campaign πŸ“Š Generated 5 million organic impressions for low awareness brands through strategic content and funnel design πŸ“Š Drove 10k app downloads with under $3.50 CPA using Meta ads and optimized creative testing πŸ“Š Improved ROAS for wellness and alternative medicine brands with full funnel retargeting πŸ“Š Built automated systems that increased lead engagement and booking rates without extra manual work When you work with me, you are not just getting someone to run ads. You are partnering with a strategist who knows how to read the numbers, adjust the right levers, and scale results fast. I combine strong creative direction with data driven decisions so your Meta, Google, and TikTok campaigns become reliable growth channels instead of stressful guesswork. If you are ready for paid ads that lower CPA, improve ROAS, and help your brand grow with confidence, I would love to hear what you are working on. ➑️ Ready to get started? Send me a message, invite me to your job post, or purchase one of my projects. Other Skills Meta Ads Expert | Facebook Ads Expert | Paid Ads Specialist | Meta Ads Specialist | Facebook Ad Specialist | Facebook Ads Consultant | Paid Media Buyer | Performance Marketing | Lead Generation | Sales Funnels | Funnel Strategy | Meta Ads Manager | Facebook Pixel | CAPI Setup | Business Manager Consultant | Meta Ads Strategist | Facebook and Instagram Ads Specialist | FB and IG Ads | Social Media Ads (Facebook and Instagram) | High Converting Meta Ads | Retargeting Ads | Lookalike Audiences | Creative Strategy | Ad Copywriting | A B Testing | Campaign Optimization | Landing Page Optimization | Expert Media Buyer for Meta | Meta Ads Expert for Account Audit | Facebook Ad Expert for Lead Generation | Facebook Ad Expert for High Converting Campaigns | Meta Ads and Funnel Expert | TikTok Ads Specialist | TikTok Ad Creative Testing | Google Ads Expert | Google Search Ads | YouTube Ads | PMax Campaigns | GA4 | Google Tag Manager | Tracking and Attribution | Digital Marketer | Paid Social Specialist | Short Form Creative Strategy | Startup Growth Marketing | Wellness Marketing | Mental Health Marketing | Alternative Medicine Marketing | Automation and CRM Integrations | HubSpot | High Level CRM | Zapier

πŸ‡ΊπŸ‡ΈSanford, United States$75/hr100% JSS5.00 (26)Since Apr 2018
GlobeUpwork
MRR
$2,882
🌍#13.6K/363K
πŸ‡ΊπŸ‡Έ#3,397/54.3K
Recent Earnings
$17,291
🌍#13.6K/363K
πŸ‡ΊπŸ‡Έ#3,397/54.3K
Total Earnings
$40,338
🌍#84.3K/363K
πŸ‡ΊπŸ‡Έ#15.0K/54.3K
Avg. Per Project
$747
🌍#136K/363K
πŸ‡ΊπŸ‡Έ#23.1K/54.3K
Recent Projects
22
22f0h
🌍#52.9K/363K
πŸ‡ΊπŸ‡Έ#8,166/54.3K
Total Projects
54
57f4h
🌍#52.9K/363K
πŸ‡ΊπŸ‡Έ#8,166/54.3K
MRR Performance Over Time
$50k$25k$0
6 mo ago3 mo agoNow
Coming SoonGathering historical data
World Skill Rankings
of 260
#3
Social Media Advertising AnalyticsTop 0.8%
#18Mobile Advertising
#47Paid Social
#48Retargeting
#63Social Media Ad Campaign
#95TikTok
#109Content Marketing
#112Ecommerce Marketing
#116Facebook Ad Campaign
#125Campaign Optimization
#163Instagram
#237Social Media Advertising
#288Pay Per Click Advertising
#340Conversion Rate Optimization
#361PPC Campaign Setup & Management
#368Social Media Management
#372Google Analytics
#400Marketing Strategy
#532Social Media Marketing
#896Shopify
πŸ‡ΊπŸ‡ΈUnited States Skill Rankings
of 38
#2
Social Media Advertising AnalyticsTop 3%
#5Mobile Advertising
#14Retargeting
#15TikTok
#17Ecommerce Marketing
#24Paid Social
#24Campaign Optimization
#25Social Media Ad Campaign
#26Facebook Ad Campaign
#37Content Marketing
#40Instagram
#63Pay Per Click Advertising
#69Social Media Advertising
#69PPC Campaign Setup & Management
#84Social Media Management
#87Conversion Rate Optimization
#101Google Analytics
#150Social Media Marketing
#158Marketing Strategy
#185Shopify
Briana D. β€” Top 6% in United States | UpworkMRR