Alysha R.
Product Strategist/COO/ Business Strategist
I help founders turn complexity into clarity and ideas into scalable execution. With deep experience as a Product Strategist, Fractional COO, and Business Strategist, I work alongside founders and leadership teams to design products, build operational structure, and implement systems that actually work in the real world. I specialize in stepping into the “in-between” space where strategy meets execution bringing order to fast-moving businesses, early-stage startups, and scaling companies that have outgrown their current processes. What I Do Best 🔹 Product Strategy & Direction • Product vision, roadmap creation, and prioritization • MVP definition, feature scoping, and go-to-market alignment • User experience and workflow-driven product design • Cross-functional alignment between product, development, and stakeholders 🔹 Fractional COO / Operations Leadership • Operational structure for growing teams • Workflow audits and optimization • SOP creation and documentation for scalability • Leadership support and accountability frameworks (EOS-aligned) • Process design across sales, delivery, support, and internal ops 🔹 Business Strategy & Execution • Strategic planning and execution roadmaps • Systems-first business design • Automation-driven workflows and tech stack optimization • KPI and performance tracking • Revenue operations and operational efficiency How I Work I don’t just advise; I build, implement, and refine alongside your team. My approach is: ✔ Practical and systems-focused ✔ Grounded in real execution, not theory ✔ Designed to scale without burning people out I’m especially effective in: • Founder-led businesses • SaaS and tech-enabled companies • Service businesses transitioning into scalable operations • Teams that need structure without bureaucracy Tools & Platforms I Frequently Work With • Product & Project Management: monday.com, GoHighLevel, ClickUp, Asana • Documentation & Ops: Google Workspace, Notion, Confluence • Automation: Zapier, Make, native platform automations • Strategy Frameworks: EOS, Agile, Lean, systems thinking If You’re Looking For… • A strategic partner who can think big and execute cleanly • Someone who can bring order without killing momentum • A fractional leader who cares about your business like it’s their own Let’s connect
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.5k
Billed in all: $66,889$67k
$3.5k in the last 6 months
Across 43 contracts
Earnings, last 30 days
Skill rankings: Top 14% in Stress Management
Ranked by MRR among everyone on Upwork with the skill.
- #14Stress Management103 freelancers · 🇺🇸 #3Top 14%🇺🇸#3 of 19
- #28Operational Plan146 freelancers · 🇺🇸 #5Top 19%🇺🇸#5 of 39
- #111Product Roadmap601 freelancers · 🇺🇸 #29Top 18%🇺🇸#29 of 134
- #171Program Management776 freelancers · 🇺🇸 #87Top 22%🇺🇸#87 of 421
- #186Project Scheduling952 freelancers · 🇺🇸 #40Top 20%🇺🇸#40 of 232
- #234Strategy1,499 freelancers · 🇺🇸 #98Top 16%🇺🇸#98 of 630
- #265Cross Functional Team Leadership1,042 freelancers · 🇺🇸 #44Top 25%🇺🇸#44 of 218
- #330Scrum1,840 freelancers · 🇺🇸 #63Top 18%🇺🇸#63 of 294