Mariia B.
Google Ads & Microsoft Ads Expert | GA4, GTM & Conversion Tracking
Are your ads spending money without delivering clear results? I help businesses turn paid search and social into a measurable, profitable sales channel, starting with tracking you can trust. I'm a PPC specialist with 10+ years in Google Ads, Microsoft (Bing) Ads and Meta Ads. I've managed budgets from $1K to $700K per month for e-commerce, lead-generation and service businesses in the US and Europe. What I can do for you: ✅ Account audits: find wasted spend and quick wins ✅ Campaign setup and restructuring: Search, Performance Max, Shopping, Display, YouTube ✅ Conversion tracking: GA4, Google Tag Manager, Enhanced Conversions, Consent Mode v2 ✅ Digital analytics: GA4 reports, funnel and product-level ROAS analysis, attribution checks ✅ Custom tracking with HTML, CSS and JavaScript: GTM tags, custom events and dataLayer, no developer needed ✅ Keyword research and audience targeting, including multilingual markets ✅ Ongoing optimization: bids, budgets, ad copy and landing-page feedback ✅ Clear weekly or monthly reporting (Looker Studio or GA4) Recent results: - Scaled ad spend 5.4× for an audio-software brand while keeping ROAS at about 3 - Grew revenue from ads 3.2× in two years (2023–2025) - Increased email sign-ups by 81% with lead-generation campaigns - Google Ads brought 54% of ad revenue with 45% of the budget What clients say: ⭐ "She was able to troubleshoot and solve big urgent problems with our AdWords account on short notice." ⭐ "I would hire Mariia without hesitation." Top Rated on Upwork · 100% Job Success · 70 jobs · 2,300+ hours · 5.0★ from 36 reviews I reply within one working day, I'm honest about what I don't know yet, and I find the answer fast. Send me a message with your website and goals, and I'll suggest where to start.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2.8k
Billed in all: $105,549$106k
$553 in the last 6 months
Across 6 contracts
Across 85 contracts
Earnings, last 30 days
Skill rankings: Top 23% in Looker Studio
Ranked by MRR among everyone on Upwork with the skill.
- #17Bing Marketing47 freelancers · 🇸🇪 #1Top 36%🇸🇪#1 of 1
- #96Microsoft Ads270 freelancers · 🇸🇪 #2Top 36%🇸🇪#2 of 2
- #129Campaign Reporting500 freelancers · 🇸🇪 #1Top 26%🇸🇪#1 of 1
- #181Display Ad700 freelancers · 🇸🇪 #1Top 26%🇸🇪#1 of 1
- #199Search Engine Marketing Strategy630 freelancers · 🇸🇪 #2Top 32%🇸🇪#2 of 3
- #288Bing Ads856 freelancers · 🇸🇪 #1Top 34%🇸🇪#1 of 2
- #417Looker Studio1,813 freelancers · 🇸🇪 #2Top 23%🇸🇪#2 of 3
- #504Campaign Optimization1,751 freelancers · 🇸🇪 #1Top 29%🇸🇪#1 of 1