Skip to content
BackNov 7
Mariia B.
Upwork badge

Mariia B.

Google Ads & Microsoft Ads Expert | GA4, GTM & Conversion Tracking

Are your ads spending money without delivering clear results? I help businesses turn paid search and social into a measurable, profitable sales channel, starting with tracking you can trust. I'm a PPC specialist with 10+ years in Google Ads, Microsoft (Bing) Ads and Meta Ads. I've managed budgets from $1K to $700K per month for e-commerce, lead-generation and service businesses in the US and Europe. What I can do for you: ✅ Account audits: find wasted spend and quick wins ✅ Campaign setup and restructuring: Search, Performance Max, Shopping, Display, YouTube ✅ Conversion tracking: GA4, Google Tag Manager, Enhanced Conversions, Consent Mode v2 ✅ Digital analytics: GA4 reports, funnel and product-level ROAS analysis, attribution checks ✅ Custom tracking with HTML, CSS and JavaScript: GTM tags, custom events and dataLayer, no developer needed ✅ Keyword research and audience targeting, including multilingual markets ✅ Ongoing optimization: bids, budgets, ad copy and landing-page feedback ✅ Clear weekly or monthly reporting (Looker Studio or GA4) Recent results: - Scaled ad spend 5.4× for an audio-software brand while keeping ROAS at about 3 - Grew revenue from ads 3.2× in two years (2023–2025) - Increased email sign-ups by 81% with lead-generation campaigns - Google Ads brought 54% of ad revenue with 45% of the budget What clients say: ⭐ "She was able to troubleshoot and solve big urgent problems with our AdWords account on short notice." ⭐ "I would hire Mariia without hesitation." Top Rated on Upwork · 100% Job Success · 70 jobs · 2,300+ hours · 5.0★ from 36 reviews I reply within one working day, I'm honest about what I don't know yet, and I find the answer fast. Send me a message with your website and goals, and I'll suggest where to start.

🇸🇪Varberg, Sweden$55/hr100% JSS4.98 (36)Since Apr 2018

Earnings and projects

MRR
$461

Last 6 months ÷ 6

World#81,359 / 412k
🇸🇪Country#103 / 817
Revenue, last 30 days
$394

Last 6 months: $2.8k

World#68,811 / 412k
🇸🇪Country#88 / 817
Total earnings
$102k

Billed in all: $106k

World#38,417 / 412k
🇸🇪Country#45 / 817
Per project
$1.5k

$553 in the last 6 months

World#97,161 / 412k
🇸🇪Country#171 / 817
Projects, last 6 months
5

Across 6 contracts

17% fixed83% hourly
World#41,746 / 412k
🇸🇪Country#71 / 817
Projects in all
70

Across 85 contracts

26% fixed74% hourly
World#42,828 / 412k
🇸🇪Country#63 / 817

Earnings, last 30 days

$106k+$394 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$105.0k$105.2k$105.4k$105.6kOct 8Oct 23Nov 7

Skill rankings: Top 23% in Looker Studio

Ranked by MRR among everyone on Upwork with the skill.

  1. #17Bing Marketing47 freelancers · 🇸🇪 #1Top 36%
  2. #96Microsoft Ads270 freelancers · 🇸🇪 #2Top 36%
  3. #129Campaign Reporting500 freelancers · 🇸🇪 #1Top 26%
  4. #181Display Ad700 freelancers · 🇸🇪 #1Top 26%
  5. #199Search Engine Marketing Strategy630 freelancers · 🇸🇪 #2Top 32%
  6. #288Bing Ads856 freelancers · 🇸🇪 #1Top 34%
  7. #417Looker Studio1,813 freelancers · 🇸🇪 #2Top 23%
  8. #504Campaign Optimization1,751 freelancers · 🇸🇪 #1Top 29%