Muhammad S.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I help eCommerce brands turn traffic into conversions through clear UX, custom-tailored web development, and data-driven sales optimization. I’ve partnered with e-commerce brands and agencies across different niches and growth stages, from early launches to consistency, looking to scale. My work sits at the intersection of conversion strategy, UX clarity, and Shopify execution. Most brands I work with already have products and traffic. What holds them back isn’t effort, it’s friction. Unclear product pages, confusing navigation, slow themes, or small UX decisions that quietly hurt conversions. My role is to identify those gaps and fix them in a way that supports long-term growth, not short-term patches. I don’t rely on templates or guesswork. With a background in software engineering and technical Shopify experience, I approach data driven optimization and builds as systems focusing on structure, performance, and maintainability alongside design. Continued results achieved include: - 40%+ conversion lifts through product page and cart optimization based on tailored strategies to maximize AOV. - Significant speed improvements via theme cleanup and liquid , css and javascript refactoring. - Higher AOV by improving customised upsells and purchase flow without bloating the app stack I typically work on: - Conversion rate optimization (CRO) - UI/UX Shopify Design. - Brand identity - page loading performance - theme customisation - complete shopify store setup - UX-led redesigns and navigation restructuring - WooCommerce → Shopify migrations - Custom Shopify development using Liquid, JavaScript, and clean architecture - Shopify Apps - Upsell and cross-selling If you’re looking for a Shopify expert, I’d be happy to discuss your goals.