Hope H.

You don't need a full-time CMO. You need the right strategy, executed fast, by someone who understands both marketing and technology. I'm Hope Hatfield — a Fractional CMO and AI Marketing Strategist with 15+ years of experience leading marketing for tech companies, agencies, and SMBs. I hold an MBA in Marketing and a background in both business strategy and web technology — which means I don't just build the plan, I know how to build the systems that execute it. 🌟 What Makes Me Different From Most Marketing Consultants: I'm technically fluent: I understand your CRM, your website stack, your automation tools, and your data. I don't hand off strategy and disappear — I help you implement it. I use AI as a force multiplier: I leverage AI tools to research faster, create content at scale, analyze performance, and build marketing systems that work without requiring a full team. I've worked across industries: Dental/healthcare, financial services, real estate, e-commerce, SaaS, and professional services. I know what works in B2B and what works for local service businesses. 🎯 WHERE I ADD THE MOST VALUE: 🔹 Fractional CMO Engagements – Part-time strategic marketing leadership for companies that need a CMO but aren't ready for a full-time hire. 🔹 AI Marketing Strategy – Building AI-powered marketing systems, content engines, and automation workflows. 🔹 Go-to-Market Strategy – Launching new products, entering new markets, repositioning existing brands. 🔹 Marketing Audits & Roadmaps – Finding what's broken, what's working, and building a 90-day plan to fix it. 🔹 Digital Marketing Leadership – SEO, content, email, social, paid — strategic oversight and hands-on execution. 🛠️ SECONDARY CAPABILITIES (Available for the right projects): ▪️ WordPress & Joomla web design and development ▪️ Advanced Excel / Google Sheets modeling and reporting ▪️ Database design and management (Access, MySQL, SQL Server) 📈 100% Job Success Score. Fast communicator. I deliver what I promise. If you need senior marketing leadership without the senior marketing price tag, let's talk.