Louise S.

RECENT RESULTS: - AI SaaS platform: +48.2% revenue in 90 days (technical SEO, commercial content strategy, AI search optimisation) - Shopify ecommerce brand: +88.9% revenue and +153% organic traffic - Fitness ecommerce brand: £150K+ additional organic revenue - B2B SaaS company: SEO became the #1 revenue channel, with 22,000% growth in AI search visibility - B2B lead generation business: +79% qualified leads and 4,000% growth in AI search visibility I help B2B, SaaS and ecommerce companies turn organic search into qualified leads and revenue, across Google, AI Overviews, ChatGPT and other AI search. Recent work: +48.2% revenue in 90 days for an AI SaaS platform, and +88.9% revenue for a Shopify brand. My work combines technical SEO, site architecture, commercial search strategy and GEO (generative engine optimisation). Every project is built around one question: which organic opportunities will produce pipeline or sales, and what should happen first. SELECTED CLIENTS ElevenLabs (AI SaaS) | PlainID (Enterprise Cybersecurity SaaS) | FillHQ (B2B SaaS) | Supercreator (AI SaaS) | Insense (B2B SaaS) | Cardo Systems (Shopify, Automotive) | IDYL (Shopify, Luxury) | Dynamo Fitness (Shopify, Fitness) | Hulken (Shopify) WHAT I WORK ON Technical SEO and site architecture Audits, crawl and indexation fixes, internal linking, schema, site migrations and redesigns, and implementation roadmaps ranked by commercial impact. Shopify and ecommerce SEO Collection and product architecture, category expansion, keyword opportunity analysis, Shopify technical fixes, and content built around how customers actually search and buy. B2B SaaS SEO Strategy built around product, category, use-case and problem-aware demand. Competitor analysis, topical authority, landing page strategy, content systems and the technical foundations for scalable organic growth. GEO and AI search Optimisation for Google AI Overviews, ChatGPT and other AI discovery tools. Entity signals, content structure, structured data, citation opportunities, and tracking of LLM visibility and referral traffic. Commercial search strategy Search demand, competitor data and your own performance data, used to find where organic growth is most likely to bring qualified traffic, leads and revenue, then sequence the work accordingly. HOW I WORK I work directly with founders, marketing teams and agencies, usually where there is already some organic presence and a lot of untapped potential. I keep my client list small, so every account gets senior attention and clear priorities. Engagements run from a focused audit or strategy project through to ongoing ownership of an SEO and GEO growth programme. Day to day I use GSC, GA4, Screaming Frog, Ahrefs, Semrush, Looker Studio and Shopify. The tools matter less than knowing what is actually holding growth back and what to fix next. WORKING TOGETHER Send me your site and a short note covering: 1. Where organic search stands today (traffic, leads or revenue if you have them) 2. What you want to achieve in the next 6 to 12 months 3. Any known issues, such as a recent migration, a traffic drop or a stalled content programme I will reply with an honest view of where the biggest opportunity sits and the best way to start.