Louise S.

Search Growth Consultant | SEO, GEO, Ecommerce & B2B SaaS

I help SaaS and ecommerce companies turn search into a measurable growth channel, across Google, AI search and the wider discovery journey. My work combines technical SEO, information architecture, commercial search strategy and GEO, with a focus on qualified traffic, leads and revenue. Selected Client Experience ElevenLabs | AI SaaS PlainID | Enterprise SaaS / Cybersecurity FillHQ | B2B SaaS Supercreator | AI SaaS Insense | B2B SaaS Cardo Systems | Shopify Ecommerce / Automotive IDYL | Shopify Ecommerce / Luxury Dynamo Fitness | Shopify Ecommerce / Fitness Hulken | Shopify Ecommerce Recent Results • AI SaaS platform: +48.2% revenue in 90 days through technical SEO, commercial content strategy and AI search optimisation • Shopify ecommerce brand: +88.9% revenue and +153% organic traffic • Fitness ecommerce brand: £150K+ additional organic revenue • B2B SaaS company: SEO became the #1 revenue channel, alongside 22,000% growth in AI search visibility • B2B lead generation business: +79% qualified leads and 4,000% growth in AI search visibility What I Work On Technical SEO & Site Architecture Technical audits, crawl/indexation issues, internal linking, information architecture, schema, migrations and implementation roadmaps prioritised by commercial impact. Shopify & Ecommerce SEO Collection and product architecture, category expansion, keyword opportunity analysis, internal linking, technical Shopify SEO and commercial content strategy designed around how customers actually search and buy. B2B SaaS SEO Search strategies built around product, category, use-case and problem-aware demand. This includes competitor analysis, topical authority, landing-page strategy, content systems and technical foundations that support scalable organic acquisition. GEO & AI Search Optimisation for Google AI Overviews, ChatGPT and other AI-driven discovery environments. I work across entity signals, information architecture, content structure, structured data, citation opportunities and measurement of LLM visibility and referral traffic. Commercial Search Strategy SEO should ultimately contribute to the business. I use search demand, competitor intelligence and first-party performance data to identify where organic growth is most likely to generate qualified traffic, leads and revenue, then prioritise execution accordingly. How I Work I work directly with founders, marketing teams and agencies, usually where there is already some organic visibility but significant untapped potential. Engagements can range from a focused technical or strategic project through to ongoing ownership of an SEO/GEO growth programme. I use GSC, GA4, Screaming Frog, Ahrefs, Semrush, Looker Studio and Shopify regularly, but the tools are secondary to identifying what is actually limiting growth and what should be prioritised next. If you’re looking for senior SEO/GEO support across SaaS or ecommerce, send me your site and a little context on where you are now and what you’re trying to achieve.