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Frederik D.
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Frederik D.

Brand Identity Designer | Logos, Brand Guidelines & Visual Systems

I design brand identities for companies that need to look as good as the work they do, from the logo through to the full identity system, brand guidelines and website. I've been drawing for as long as I could hold a pen and have been freelancing for over 10 years and worked with 100+ brands. The 40+ case studies in my Upwork portfolio range from full brand identity design work to logo design, typography, color palette systems, webdesign and everything in between. Here is how I work: 1. We start with a quick call so I get to know you, your business and the vision behind the project. A wellness brand chasing health conscious women needs a different visual language than a fintech chasing investors, so this is where I find out what you need people to feel in the first two seconds. 2. Once you send over the contract on Upwork we move forward to step 2. You fill in an onboarding form that covers every detail I need, so we are not going back and forth on it later. 3. I send over the initial concepts. 4. You give me feedback, I refine the direction you picked, and you get the final files. Unlimited revisions throughout. Typically I start clients with a full brand identity design, and from there we move into the rest of the brand assets: - Pitch decks and slide templates - Website and landing page design - UI/UX design - Ad creative, packaging and social graphics If it looks like a fit, message me and we will set up a 15-20 minute call to go through what you need.

🇧🇪Ostend, Belgium$40/hr100% JSS5.00 (5)Since May 2018
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Earnings and projects

MRR
$3.3k

Last 6 months ÷ 4.1 months active (since Jul 2026)

World#10,750 / 412k
🇧🇪Country#9 / 499
Revenue, last 30 days
$5.5k

Last 6 months: $14k

World#4,695 / 412k
🇧🇪Country#5 / 499
Total earnings
$14k

Billed in all: $14k

World#169,624 / 412k
🇧🇪Country#156 / 499
Per project
$1.3k

$1.4k in the last 6 months

World#107,022 / 412k
🇧🇪Country#110 / 499
Projects, last 6 months
10

Across 11 contracts

100% fixed0% hourly
World#18,298 / 412k
🇧🇪Country#12 / 499
Projects in all
11

Across 12 contracts

100% fixed0% hourly
World#192,417 / 412k
🇧🇪Country#202 / 499

Earnings, last 30 days

$13.9k+$5.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$5k$10k$15kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Adobe Illustrator

Ranked by MRR among everyone on Upwork with the skill.

  1. #10Logomark403 freelancers · 🇧🇪 #1Top 2%
  2. #15Brand Style Guide427 freelancers · 🇧🇪 #1Top 4%
  3. #24Rebranding520 freelancers · 🇧🇪 #1Top 5%
  4. #28Visual Identity815 freelancers · 🇧🇪 #1Top 3%
  5. #43Brand Positioning909 freelancers · 🇧🇪 #1Top 5%
  6. #54Custom Web Design1,745 freelancers · 🇧🇪 #1Top 3%
  7. #56Brand Design2,324 freelancers · 🇧🇪 #1Top 2%
  8. #57Corporate Brand Identity2,351 freelancers · 🇧🇪 #2Top 2%