Anton V.

✅ Hey there! 👋 I’m Anton, the fractional CFO for fast-growing beauty CPG brands. I give multi-channel brands the financial clarity and strategic partnership of a full CFO, without the full-time hire. 🚀 LET ME TELL YOU HOW 👇 You built the brand. The numbers got complicated. Your revenue grew faster than your finance function: cash gets stuck in stock and slow-paying retailers, margin leaks across channels, and the books don’t tell you which channel actually makes money. I bring your scattered numbers into one clear system, so you run the business on facts, not gut feel. WHAT I BUILD IN THE FIRST 90 DAYS ✔ Books & data: cash to accrual, structured by channel, with inventory and COGS handled properly so your margin is real. I direct your bookkeeper, I don’t replace them. ✔ Financial model: five-year targets for revenue, profit and cash, split into quarterly and monthly targets. Ready to share with a lender or investor when you need it. ✔ Profitability: a contribution margin cascade for every channel, marketing efficiency tracked against break-even, overhead benchmarked. ✔ Cash flow: a rolling forecast, and the cash locked in your business freed up through stock, supplier terms, receivables and loans. ✔ Reporting: one clear report every Monday and a weekly call to decide what’s next. ✔ Automation: I build the data flows myself (QuickBooks, Xero, Make), so you skip expensive per-channel software. WHERE WE CAN START ◆ Find hidden cash: when cash is tight, the answer often isn’t an investor or a bank loan. There’s usually cash trapped inside the business already, in aged stock, payment terms and hidden charges. For one multi-channel beauty brand, I found mid-six figures in the first month. ◆ Profitability by channel: break every channel down to contribution margin, then move marketing spend to where it actually pays off. ◆ Fulfilment and fees: 3PL charges, marketplace fees and retailer chargebacks are among the most common hidden drains on profit, and worth tackling early. WHY WORK WITH ME ◆ FMVA and AFM certified in financial modeling, 7 years advising founders, 5 businesses built, including my own small consumer brand. ◆ I go deep on the mechanics of a beauty brand: channel margins, cash timing, inventory, fulfilment, retailer terms. ◆ If I can’t show you the number behind a recommendation, I won’t make it. ◆ Calm, steady and easy to work with. You hand finance to someone you trust, and get back to building your brand. ◆ I’m in your Slack and on your calls, and I work US Eastern mornings to early afternoon. BEST FIT Multi-channel beauty brands at roughly $5M to $20M in revenue, founder-led and growing faster than their finance function. If you sell through one channel only or are under about $3M, I’m probably not the right fit, and I’ll tell you so. HOW WE START A short call here on Upwork about your brand, your channels and what’s not working. A view-only look at your books before any proposal, so you get a fixed monthly price, not a guess. Your 90 days begin. Send me a message with your rough revenue and the channels you sell through, and I’ll tell you honestly whether I can help.