Mark G.

Kajabi Certified Expert | Instructional Designer | Course Creator.

𝐀𝐟𝐭𝐞𝐫 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝟏𝟒 𝐲𝐞𝐚𝐫𝐬 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐊𝐚𝐣𝐚𝐛𝐢, 𝐈'𝐯𝐞 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐭𝐡𝐚𝐭 𝐣𝐮𝐬𝐭 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐛𝐮𝐢𝐥𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐢𝐧 𝐊𝐚𝐣𝐚𝐛𝐢 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐦𝐞𝐚𝐧 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝. That's probably one of the most useful things I can tell a new client. I've seen great-looking sites that don't convert, courses packed with excellent content that people don't finish, and complicated funnels and automations that were supposed to save time but somehow end up creating more work. Technically, everything works. The problem is that it isn't doing what the business needs it to do. That's where I come in. I've been an instructional designer for more than 25 years and have worked extensively with Kajabi for over 14 years. I'm also a 𝐊𝐚𝐣𝐚𝐛𝐢 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐄𝐱𝐩𝐞𝐫𝐭, and I've worked with them from the get-go. That combination means I don't just know how to build something in Kajabi. I can help you decide what to build, why you're building it, and how everything should work together. When I look at a Kajabi business, I'm thinking about the person on the other side of the screen. Do they understand what you're offering? Is there a good reason to buy? Once they've bought, is it obvious what happens next? Will they stay engaged with the course? Where might they become confused, overwhelmed or lose interest? And from your side, is Kajabi actually making the business easier to run? Or have you ended up working for Kajabi instead of Kajabi working for you? 𝐘𝐨𝐮'𝐫𝐞 𝐧𝐨𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐩𝐚𝐲𝐢𝐧𝐠 𝐦𝐞 𝐭𝐨 "𝐝𝐨 𝐊𝐚𝐣𝐚𝐛𝐢". 𝐘𝐨𝐮'𝐫𝐞 𝐩𝐚𝐲𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬. Sometimes I'll recommend building something. Other times I'll tell you there's a simpler or better way of doing it. That's part of what you're paying me for. My instructional design background means I don't see a course as videos, PDFs and modules waiting to be uploaded. Someone has paid you because they want to learn something, change something or achieve something. 𝐌𝐲 𝐣𝐨𝐛 𝐢𝐬 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐭𝐡𝐞𝐦 𝐠𝐞𝐭 𝐭𝐡𝐞𝐫𝐞. I'll think about what you're teaching and in what order, how much you're asking someone to absorb, whether that 40-minute video really needs to be 40 minutes, and whether another worksheet genuinely helps or simply gives them more work. 𝐀 𝐠𝐨𝐨𝐝 𝐜𝐨𝐮𝐫𝐬𝐞 𝐢𝐬𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐨𝐧𝐞 𝐭𝐡𝐚𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐛𝐮𝐲. 𝐈𝐭'𝐬 𝐨𝐧𝐞 𝐭𝐡𝐚𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐮𝐬𝐞, 𝐟𝐢𝐧𝐢𝐬𝐡, 𝐚𝐧𝐝 𝐠𝐞𝐭 𝐚 𝐫𝐞𝐬𝐮𝐥𝐭 𝐟𝐫𝐨𝐦. That thinking carries through the rest of your Kajabi business too. Your website, landing pages, offers, checkout, emails, onboarding, course or membership and automations should all feel like parts of the same experience. For your customer, it should simply feel easy. I've been doing this professionally long before online courses became the industry they are today. My 25+ year career in instructional design, training and development has included extensive work with organisations such as 𝐁𝐌𝐖 𝐆𝐫𝐨𝐮𝐩 and 𝐀𝐢𝐫𝐛𝐮𝐬. I co-founded The Customer's Shoes Ltd in 2009 and have spent more than 14 years working extensively with Kajabi. I've worked across healthcare and wellbeing, professional education, coaching, corporate learning, memberships, arts and culture and other specialist areas. Some businesses I've supported have gone on to generate six- and seven-figure revenue, with some reaching 𝐞𝐢𝐠𝐡𝐭-𝐟𝐢𝐠𝐮𝐫𝐞 𝐚𝐧𝐧𝐮𝐚𝐥 𝐜𝐨𝐮𝐫𝐬𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞𝐬. I've also worked with clients who reached six figures in their first year. What I bring is experience, judgement, and someone who thinks about what you're trying to achieve rather than simply doing what I'm told. 𝐀𝐧𝐝 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐡𝐢𝐫𝐞 𝐦𝐞, 𝐲𝐨𝐮 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐠𝐞𝐭 𝐦𝐞. I don't outsource projects. The person you speak to about your business is the person who thinks it through and does the work. It's one reason many of my clients stay with me long after the original project is finished. If all you need is someone to upload videos and connect a few automations, plenty of people can do that for less than I charge. I'm probably not the right person for that job. But if your course, membership or online business represents years of your knowledge, your reputation and potentially a significant part of your future income, then it deserves someone experienced enough to spot the things you may not have thought about, and confident enough to tell you when there's a better way. 𝐈 𝐝𝐨𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐥𝐞𝐚𝐯𝐞 𝐲𝐨𝐮 𝐰𝐢𝐭𝐡 𝐚 𝐟𝐢𝐧𝐢𝐬𝐡𝐞𝐝 𝐊𝐚𝐣𝐚𝐛𝐢 𝐩𝐫𝐨𝐣𝐞𝐜𝐭. 𝐈 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐥𝐞𝐚𝐯𝐞 𝐲𝐨𝐮 𝐰𝐢𝐭𝐡 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐰𝐨𝐫𝐤𝐬. Mark Gregory Kajabi Certified Expert | Senior Instructional Designer Director, The Customer's Shoes Ltd