Shaun D.

My clients have raised more than $200 million in funding, loans, and acquisitions. I'm Dr. Shaun Digan. I help early-stage founders and growing companies turn rough ideas into plans that hold up under investor scrutiny. Over 15 years I've worked with hundreds of founders at every stage, from pre-revenue idea validation to investor-ready materials. Most founders who come to me need more than a business plan. They need clarity: on the problem they're solving, the market they're entering, the model that makes it viable, and the financial reality underneath it. A plan built on that clarity becomes a strategic asset instead of a formality. Here's what makes my work different. Before I write a word, I evaluate the strength of your foundation across six dimensions: problem clarity, market definition, business model, go-to-market strategy, financial viability, and founder readiness. That shapes everything that follows. The finished plan is sound because the thinking under it is sound. Background: PhD in Entrepreneurship, University of Louisville MBA, University of Cincinnati Author of Persuade (Wiley, 2021) Founder of Startup.Ready and creator of the Startup Readiness Framework 15+ years teaching Business Planning, Entrepreneurship, and Innovation at the university level Expert-Vetted and Top Rated Plus on Upwork Services: Business plans Pitch decks Financial projections One-pagers Confidential information memorandums (CIMs) If you want a plan that holds up under scrutiny, let's talk. Dr. Shaun P. Digan, PhD CEO & Lead Strategist, Pro Business Planning Founder, Startup.Ready