Frances Jona R.

I am a results-driven Real Estate professional with experience across the full transaction lifecycle. My background includes cold calling, lead management, acquisitions, underwriting, property research and comps, dispositions, and administrative support. I have managed and trained real estate teams, handling both initial onboarding and finish-line training. I specialize in creating high-converting approach scripts, developing Standard Operating Procedures (SOPs), and maintaining efficient workflows. I am highly skilled in CRM platforms such as Salesforce and GoHighLevel (GHL), calendar management, and MLS tools including Zillow, Realtor-com, Redfin, and InvestorLift. I have worked with Mortgage Brokers, Wholesalers, and Real Estate Investors on Fix-and-Flip, Fix-and-Hold, and Novation strategies. My focus is on turning leads into opportunities and helping real estate businesses scale through strong systems and execution.