Priscilla M.

The brands I work with don't treat email as a side channel. One client generates $2.5M+ a year from Klaviyo alone. That's the standard I work to. I am an ecommerce lifecycle and retention strategist specializing in Klaviyo for Shopify brands. I build Email + SMS programs around customer acquisition, conversion, repeat purchase, subscription retention, churn reduction, and lifetime value. I've spent 8 years inside Klaviyo building lifecycle programs for DTC brands on Shopify. Over 85 clients, $500K+ earned on Upwork, 100% job success. The brands I work with don't just get better open rates, they get customers who buy again, subscribe, and stay. What that looks like in practice: A subscription pet supplement brand went from 30% to 60%+ retention at 12 months after rebuilding their post-purchase flow around habit formation rather than product promotion. Subscriber LTV reached $614 vs $169 for one-time buyers. A sustainable personal care brand had a 62% collapse in flow revenue traced to a single broken abandoned cart trigger. Fixed, rebuilt, and recovered within 30 days. A DTC glassware brand I've managed since 2020 has sent 655 campaigns, grown from zero to 17K subscribers, and generated $133K+ in Klaviyo-attributed revenue. The work I do best is with brands that have real retention ambitions: Subscription models, repeat-purchase categories, or founders who understand that the second sale is more valuable than the first. Send me your Klaviyo account and I'll review it and send back a Loom with exactly what I'd fix and why. No pitch. Just an honest look at what's working and what isn't.