Itamar M.

With over 10 years of experience in User Acquisition, I specialize in: Media Buying & Campaign Management: Expertise in yield optimization and performance marketing across various sectors, including gaming, eCommerce, casino, and B2B. Comprehensive Knowledge: Skilled in ad tech, user acquisition, and performance metrics across web, app, CTV/OTT, digital audio, display, and video. Certifications: Google and Meta certified, ensuring up-to-date best practices. Currently, I work with a select group of clients on a freelance basis. I am analytical, detail-oriented, and results-driven, focusing on efficient and effective strategies. Areas of Expertise ☆ User Acquisition Manager - Performance Marketing - Management of high-budget campaigns on Facebook, Google, TikTok, and Apple Search Ads. - Campaign setup & optimization across DSPs like Unity, Liftoff, Chartboost, etc. - Implementation of Appsflyer and other MMPs, event tracking, and Mixpanel analytics. - Campaign Management, Creative testing, Analysis ☆ Publisher Monetization - Implementation of app-ads.txt - Setup of mediation tools (e.g., IronSource) and management of demand partners (e.g., MoPub, AdMob). - Expertise in viewability optimization and fraud management using tools like WhiteOps and Moat. ☆ Ad Operations - Strong technical background in advertising operations, including waterfall setup, tag management, and troubleshooting. - Familiarity with platforms like Cedato, LKQD, and SpringServe. Let’s connect and explore how I can help elevate your advertising strategy!