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Horacio L.
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Horacio L.

Marketing Strategist & Marketing Project Manager | CRM & Growth

I help companies structure and scale their marketing operations. With 15+ years of experience in digital marketing, CRM implementation, and campaign strategy, I work with companies that need someone to organize marketing efforts, coordinate teams, and turn strategy into execution. My focus is not just running campaigns, but aligning marketing, sales processes, and technology to drive measurable growth. What I usually help with: • Marketing strategy and growth planning • Coordination of marketing teams and external agencies • Marketing project management • CRM implementation and automation (especially Zoho CRM) • Lead generation funnels and conversion optimization • Paid media strategy and performance tracking • Marketing analytics and reporting • International marketing campaigns (US & LATAM) Industries I’ve worked with include real estate, technology, startups, fintech, gambling, health, and education. I’m especially useful when a company needs someone who can connect marketing strategy, CRM systems, and execution across teams. Tools and platforms I work with frequently: Zoho CRM / Zoho One Mailchimp / Brevo / Doppler Google Analytics / tracking Paid media strategy (Meta, Google) Marketing automation workflows If you're looking for someone who can structure your marketing operations and coordinate execution, I’d be happy to collaborate.

🇦🇷Buenos Aires, Argentina$50/hr100% JSS5.00 (4)Since Feb 2019

Earnings and projects

MRR
$39

Last 6 months ÷ 6

World#155,381 / 412k
🇦🇷Country#1,736 / 4,639
Revenue, last 30 days
$40

Last 6 months: $236

World#99,980 / 412k
🇦🇷Country#1,191 / 4,639
Total earnings
$2.6k

Billed in all: $2.7k

World#309,523 / 412k
🇦🇷Country#3,561 / 4,639
Per project
$377

$236 in the last 6 months

World#209,578 / 412k
🇦🇷Country#2,271 / 4,639
Projects, last 6 months
1
100% fixed0% hourly
World#128,096 / 412k
🇦🇷Country#1,409 / 4,639
Projects in all
7
71% fixed29% hourly
World#236,192 / 412k
🇦🇷Country#2,323 / 4,639

Earnings, last 30 days

$2.7k+$40 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$2,660$2,680$2,700$2,720Oct 9Oct 24Nov 8

Skill rankings: Top 32% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #31Portuguese to Spanish Translation79 freelancers · 🇦🇷 #4Top 39%
  2. #385Digital Marketing Management872 freelancers · 🇦🇷 #3Top 44%
  3. #483Marketing Management1,314 freelancers · 🇦🇷 #3Top 37%
  4. #565Affiliate Marketing1,317 freelancers · 🇦🇷 #2Top 43%
  5. #911English to Spanish Translation2,468 freelancers · 🇦🇷 #110Top 37%
  6. #1,328Zoho CRM2,793 freelancers · 🇦🇷 #6Top 48%
  7. #1,578Business Development4,098 freelancers · 🇦🇷 #8Top 39%
  8. #2,232Digital Marketing Strategy5,185 freelancers · 🇦🇷 #21Top 43%