Kenneth R.

Data-Driven Marketing + Ad Ops | Analytics & Tech Integrations

✔️ 20+ Years of Expertise ✔️ 1200+ Successful Projects Completed on Upwork ✔️ Client-Backed Reputation Specializing in empowering clients to excel in data-driven decision-making, I bring over 20 years of industry expertise and a strong track record of successfully completing 1100+ projects on Upwork. As a data analytics and technical integrations specialist, I provide invaluable guidance and support to clients navigating the complex landscape of digital marketing and ad operations. Services: 🔍 Data Analytics Strategy: Collaborate with clients to develop robust data analytics strategies that uncover insights and drive effective decision-making. Guide clients in selecting and implementing the most suitable analytics tools, such as Google Analytics (UA / GA4), for comprehensive analysis. 💻 Technical Integrations: Streamline the integration of ad tech platforms, including: Google Marketing Platform Google Campaign Manager (DoubleClick) Google Ads (Adwords) Google Tag Manager (GTM) Facebook: Ads Manager / Business Manager / Catalog Ads / Facebook Pixel Pinterest, Twitter, Snap, Microsoft Ads / Bing, LinkedIn, Reddit, Taboola 🔗 Tag Management: Provide expert assistance in configuring and managing comprehensive tag management solutions like Google Tag Manager (GTM), ensuring accurate tracking and streamlined data collection for clients. 🛠️ Troubleshooting Support: Offer prompt troubleshooting support to address any issues related to tracking pixels, conversion tracking, remarketing/retargeting tags, and data layers. 🛒 E-commerce Platforms: Collaborate on seamless integration and accurate tracking of data on leading e-commerce platforms, including Shopify, WooCommerce, BigCommerce, and ClickFunnels. 🖥️ Content Management Systems: Guide clients in implementing robust tracking solutions and enhancing data collection on popular content management systems such as WordPress, Squarespace, Wix, and Thinkific.