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Kenneth R.
Expert-Vetted

Kenneth R.

Data-Driven Marketing + Ad Ops | Analytics & Tech Integrations

✔️ 20+ Years of Expertise ✔️ 1200+ Successful Projects Completed on Upwork ✔️ Client-Backed Reputation Specializing in empowering clients to excel in data-driven decision-making, I bring over 20 years of industry expertise and a strong track record of successfully completing 1100+ projects on Upwork. As a data analytics and technical integrations specialist, I provide invaluable guidance and support to clients navigating the complex landscape of digital marketing and ad operations. Services: 🔍 Data Analytics Strategy: Collaborate with clients to develop robust data analytics strategies that uncover insights and drive effective decision-making. Guide clients in selecting and implementing the most suitable analytics tools, such as Google Analytics (UA / GA4), for comprehensive analysis. 💻 Technical Integrations: Streamline the integration of ad tech platforms, including: Google Marketing Platform Google Campaign Manager (DoubleClick) Google Ads (Adwords) Google Tag Manager (GTM) Facebook: Ads Manager / Business Manager / Catalog Ads / Facebook Pixel Pinterest, Twitter, Snap, Microsoft Ads / Bing, LinkedIn, Reddit, Taboola 🔗 Tag Management: Provide expert assistance in configuring and managing comprehensive tag management solutions like Google Tag Manager (GTM), ensuring accurate tracking and streamlined data collection for clients. 🛠️ Troubleshooting Support: Offer prompt troubleshooting support to address any issues related to tracking pixels, conversion tracking, remarketing/retargeting tags, and data layers. 🛒 E-commerce Platforms: Collaborate on seamless integration and accurate tracking of data on leading e-commerce platforms, including Shopify, WooCommerce, BigCommerce, and ClickFunnels. 🖥️ Content Management Systems: Guide clients in implementing robust tracking solutions and enhancing data collection on popular content management systems such as WordPress, Squarespace, Wix, and Thinkific.

🇺🇸Pasadena, United States$125/hr100% JSS4.98 (1112)Since Jul 2019

Earnings and projects

MRR
$1.6k

Last 6 months ÷ 6

World#30,520 / 412k
🇺🇸Country#6,013 / 62.1k
Revenue, last 30 days
$1.5k

Last 6 months: $9.4k

World#28,510 / 412k
🇺🇸Country#5,064 / 62.1k
Total earnings
$239k

Billed in all: $246k

World#11,543 / 412k
🇺🇸Country#2,985 / 62.1k
Per project
$183

$224 in the last 6 months

World#270,741 / 412k
🇺🇸Country#42,414 / 62.1k
Projects, last 6 months
42

Across 45 contracts

22% fixed78% hourly
World#1,388 / 412k
🇺🇸Country#267 / 62.1k
Projects in all
1,302

Across 1,361 contracts

45% fixed55% hourly
World#203 / 412k
🇺🇸Country#38 / 62.1k

Earnings, last 30 days

$246k+$1.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$244k$245k$246kOct 8Oct 23Nov 7

Skill rankings: Top 7% in Social Media Marketing

Ranked by MRR among everyone on Upwork with the skill.

  1. #4Ad Tagging43 freelancers · 🇺🇸 #3Top 9%
  2. #6Analytics Plugin50 freelancers · 🇺🇸 #3Top 12%
  3. #6Ad Server45 freelancers · 🇺🇸 #2Top 13%
  4. #14Pixel Audit72 freelancers · 🇺🇸 #4Top 19%
  5. #43Tracking Pixel377 freelancers · 🇺🇸 #5Top 11%
  6. #58Pixel Setup & Optimization593 freelancers · 🇺🇸 #11Top 10%
  7. #64Campaign Reporting500 freelancers · 🇺🇸 #20Top 13%
  8. #80Display Ad700 freelancers · 🇺🇸 #15Top 11%