Kenneth R.
Data-Driven Marketing + Ad Ops | Analytics & Tech Integrations
✔️ 20+ Years of Expertise ✔️ 1200+ Successful Projects Completed on Upwork ✔️ Client-Backed Reputation Specializing in empowering clients to excel in data-driven decision-making, I bring over 20 years of industry expertise and a strong track record of successfully completing 1100+ projects on Upwork. As a data analytics and technical integrations specialist, I provide invaluable guidance and support to clients navigating the complex landscape of digital marketing and ad operations. Services: 🔍 Data Analytics Strategy: Collaborate with clients to develop robust data analytics strategies that uncover insights and drive effective decision-making. Guide clients in selecting and implementing the most suitable analytics tools, such as Google Analytics (UA / GA4), for comprehensive analysis. 💻 Technical Integrations: Streamline the integration of ad tech platforms, including: Google Marketing Platform Google Campaign Manager (DoubleClick) Google Ads (Adwords) Google Tag Manager (GTM) Facebook: Ads Manager / Business Manager / Catalog Ads / Facebook Pixel Pinterest, Twitter, Snap, Microsoft Ads / Bing, LinkedIn, Reddit, Taboola 🔗 Tag Management: Provide expert assistance in configuring and managing comprehensive tag management solutions like Google Tag Manager (GTM), ensuring accurate tracking and streamlined data collection for clients. 🛠️ Troubleshooting Support: Offer prompt troubleshooting support to address any issues related to tracking pixels, conversion tracking, remarketing/retargeting tags, and data layers. 🛒 E-commerce Platforms: Collaborate on seamless integration and accurate tracking of data on leading e-commerce platforms, including Shopify, WooCommerce, BigCommerce, and ClickFunnels. 🖥️ Content Management Systems: Guide clients in implementing robust tracking solutions and enhancing data collection on popular content management systems such as WordPress, Squarespace, Wix, and Thinkific.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $9.4k
Billed in all: $245,844$246k
$224 in the last 6 months
Across 45 contracts
Across 1,361 contracts
Earnings, last 30 days
Skill rankings: Top 7% in Social Media Marketing
Ranked by MRR among everyone on Upwork with the skill.
- #4Ad Tagging43 freelancers · 🇺🇸 #3Top 9%🇺🇸#3 of 12
- #6Analytics Plugin50 freelancers · 🇺🇸 #3Top 12%🇺🇸#3 of 8
- #6Ad Server45 freelancers · 🇺🇸 #2Top 13%🇺🇸#2 of 8
- #14Pixel Audit72 freelancers · 🇺🇸 #4Top 19%🇺🇸#4 of 8
- #43Tracking Pixel377 freelancers · 🇺🇸 #5Top 11%🇺🇸#5 of 20
- #58Pixel Setup & Optimization593 freelancers · 🇺🇸 #11Top 10%🇺🇸#11 of 57
- #64Campaign Reporting500 freelancers · 🇺🇸 #20Top 13%🇺🇸#20 of 102
- #80Display Ad700 freelancers · 🇺🇸 #15Top 11%🇺🇸#15 of 134