Victória C.

I help you keep the customers you paid for. I’ve spent the last 6 years growing CRM and retention for DTC brands, from growing eCommerce businesses to 7-figure brands. I work across the entire customer lifecycle to increase repeat purchases, retention, LTV and the commercial contribution of CRM. So, what does that look like commercially? → +300% email revenue growth while the business grew +151% → +97.4% YoY CRM growth while the business grew +56% → +46.5% Revenue per Recipient within 90 days → CRM contributing 20–50% of total business revenue → Increased LTV and reduced voluntary churn for subscription customers → $18M+ generated through email across DTC brands I use customer and performance data to decide what’s worth testing next. That means building A/B testing roadmaps across lifecycle journeys, segmentation, messaging, cadence and offers, analysing cohort and retention behaviour, and turning those learnings into the next growth opportunity. My philosophy is simple: the inbox is a conversation, not a billboard. Give people a reason to keep opening, clicking and buying. If you need someone who can find the opportunities, build the strategy and execute it in Klaviyo, let’s talk.