Marko G.

Ad Operations Specialist, with a strong technical background and 12+ years in digital ad operations, inventory management, end to end campaign handling (including sales planning in the RFP phase up until the last report – Direct/PG/PMP). Strong interpersonal skills, adept at people management & leadership roles. Deep understanding of workflow, coordination, execution and process troubleshooting in multi-team environments. Worked on many of the popular platforms handling Display/Mobile/Email/Social (including DFP/GAM, Zeta, Quantcast, TTD, Xandr, LiveIntent, Facebook and others). Focused on optimizing workflow to achieve speedy execution day to day with an extremely low error margin. Key Skills: • Expert level proficiency in Google Ad Manager (DFP), as well as profficiency in most mainstream DSP/SSP/Adserver platforms • Efficient troubleshooting of Display/Mobile/App/Email/Video inventory forecasts and delivery issues • Seamless Direct & Programmatic Guaranteed/Preferred campaign setup and QA. • Years of experience with multiple Order Management Systems (Operative.One, DSM, FatTail’s AdBook+) • Handled the trafficking and troubleshooting of tags made by most of the popular 3rd party tag providers: DCM, Sizmek, comScore, Celtra, IAS, Nielsen, MOAT, DoubleVerify, Innovid, Flashtalking, etc. • JavaScript and HTML familiarity (for tag troubleshooting purposes) • Experience with various project management tools and CRMs (Atlassian’s JIRA and Salesforce) • Excellent communication. Strong interpersonal skills and understanding of workflow, coordination and process creation/management • Able to smoothly manage and execute end to end campaign handling in multi team environments (technical assistance with the pre-sales pitch, RFP, revisions, trafficking, monitoring, reporting) • Strong organizational skills & strategic problem solving • Adept at using all the necessary software/services in the MS Office Suite (Excel, Word, Power Point, etc.)