Walid L.

I hit 158% of my marketing-sourced booking target in 2025, running global demand gen for 7 finance and ERP software products. Now I build product-led growth programs: free-plan acquisition, onboarding, and trial-to-paid conversion. I’ve run B2B SaaS marketing across North America, the Nordics, France and the GCC for 10+ years. I own the full motion: the strategy, the campaigns, and the automation behind them. I also present webinars myself, not just produce them. Demand gen & PLG Product-led growth: free-plan acquisition plans, onboarding email sequences, trial-to-paid journeys Demand gen for finance and technical buyers: CFOs, controllers, finance ops, IT Webinar programs from topic to pipeline: promotion, hosting, follow-up and reporting ABM and lifecycle campaigns in HubSpot and Pardot AI & automation builds I cut a 90-hour webinar production process to under 30 minutes, saving an estimated $1.3M a year across an 80-person team. Workflow and content automation (n8n, GPT, Claude, RAG) Lead qualification and routing connected to your CRM Automated reporting and pipeline dashboards Best fit B2B SaaS companies launching or fixing a free trial or freemium motion Finance, ERP and fintech software selling to finance teams Revenue teams that need the strategy and the build from one person Languages: English, French, Arabic (native) Stack: HubSpot · Pardot · Salesforce · n8n · OpenAI · Claude · Python · Airtable