Muhammad Ihsan H.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I help teams evaluate AI responses, improve search visibility, and adapt content for audiences in Indonesia and APAC. I'm Ihsan, an AI trainer, technical SEO and GEO specialist, and native Indonesian language professional based in Makassar. Through micro1, I work on an OpenAI project focused on evaluating ChatGPT Voice in English and Indonesian, including comparing voice responses and reviewing conversational quality. I bring the same research skills, language sensitivity, and editorial judgment that underpin my SEO and localization work. Before I worked with search engines, I worked with stories. I studied history and worked as a journalist. Since 2019, I've applied that background to technical SEO, content strategy, and Indonesian localization for SaaS, fintech, crypto, and international brands. HOW I CAN HELP AI training and evaluation • Side-by-side AI response comparison and preference evaluation • English and Indonesian voice AI evaluation, including naturalness, responsiveness, and conversational flow • Indonesian language review for clarity, tone, and cultural relevance • Clear evaluation notes based on project criteria Technical SEO and AI Search / GEO • Technical SEO audits with manually validated findings and prioritized fixes • SEO and GEO strategy for Google and AI-driven search • On-page SEO, keyword research, and content planning • Digital PR and outreach for the Indonesian market • SEO-ready WordPress and Next.js support Indonesian localization and content • English-to-Indonesian localization and website review • Proofreading and editing for natural, accurate Indonesian • SEO localization that accounts for search intent and local context SELECTED WORK & RESULTS • Kredit Pintar (via Advance Intelligence Group): Increased organic clicks from 2,000 to 25,000 per day within three months. • BingX: Increased organic clicks from 2,000 to 5,000 per day in two months while supporting SEO planning across 17 languages and four continents. • KAI Exchange: Reduced CPA from $18 to $3 within 30 days through an integrated SEO, GEO, and SEM strategy. • HeyGen: Reviewed Indonesian website localization across 54 pages. • Hugeicons: Audited technical SEO and AI Search / GEO for a design library with 54,000+ icons. SELECTED EXPERIENCE • micro1: Contract AI training and evaluation for an OpenAI project focused on ChatGPT Voice in English and Indonesian. • Pearson: Indonesian proofreading and text analysis for higher education content. • Altrady: Led technical, on-page, and off-page SEO, plus digital PR and content distribution across crypto media and industry directories. • GMBapi: Localized Indonesian website content for a local SEO platform focused on Google Business Profiles, reviews, and multi-location visibility. • Foam Technologies: Rebuilt the WordPress website for a Perth-based EPS foam and polystyrene supplier. • KoinWorks: Delivered 96 SEO articles for EntrepreneurCamp.ID. Other Upwork clients include Incogniton, Adsterra, and JW Trading Academy. Earlier work includes Admirals, Google product localization through Jellyfish, and work for HSBC, Toyota, and Unilever through InboundID. WHY CLIENTS HIRE ME • Careful human review, strong research, and editorial judgment • Clear reasoning and actionable recommendations • Experience across SaaS, fintech, crypto, finance, Web3, and international brands • Fluent English and native Indonesian • Top Rated status and 100% Job Success on Upwork Send me your evaluation brief, localization project, or website and target market. I'll explain how I can help and what the work will involve.