Muh Ihsan H.

Technical SEO, GEO & Indonesian Localization Specialist | APAC

Before I worked with search engines, I worked with stories. I'm Ihsan, based in Makassar, Indonesia. I studied history and worked as a journalist, experiences that taught me one principle I still use in SEO: information has little value if people cannot find it, understand it, or trust it. Since 2019, I've brought that perspective to technical SEO, AI Search / GEO, content strategy, and Indonesian localization for SaaS, fintech, crypto, and international brands. I work at the intersection of technical systems, language, and human intent. Upwork is a new chapter in my career, not the beginning of it. After years of finding opportunities through LinkedIn and other professional channels, I began building my presence here in January 2026. In my first months on the platform, I reached nine contracts, $8K+ in earnings, Top Rated status, and 100% Job Success. SELECTED WORK & RESULTS • Kredit Pintar (via Advance Intelligence Group): Increased organic clicks from 2,000 to 25,000 per day within three months. • BingX: Increased organic clicks from 2,000 to 5,000 per day in two months while supporting SEO planning across 17 languages and four continents. • KAI Exchange: Reduced CPA from $18 to $3 within 30 days through an integrated SEO, GEO, and SEM strategy. • HeyGen: Reviewed Indonesian website localization across 54 pages. • Hugeicons: Audited technical SEO and AI Search / GEO for a design library with 54,000+ icons. HOW I CAN HELP • Technical SEO audits with manually validated findings and prioritized fixes • SEO and GEO strategy for Google and AI-driven search • On-page SEO, keyword research, and content planning • Indonesian SEO localization and website review • Digital PR and outreach for the Indonesian market • SEO-ready WordPress and Next.js support WHY CLIENTS HIRE ME • Manually validated findings with clear priorities • Recommendations your content, marketing, and development teams can act on • Strong research and editorial judgment • Experience across SaaS, fintech, crypto, finance, Web3, and international brands • Fluent English and native Indonesian SELECTED EXPERIENCE • Altrady: Led technical, on-page, and off-page SEO, plus digital PR and content distribution across crypto media and industry directories. • GMBapi: Localized Indonesian website content for a local SEO platform focused on Google Business Profiles, reviews, and multi-location visibility. • Foam Technologies: Rebuilt the WordPress website for a Perth-based EPS foam and polystyrene supplier. • KoinWorks: Delivered 96 SEO articles for EntrepreneurCamp.ID. Other Upwork clients include Incogniton, Adsterra, and JW Trading Academy. Earlier work includes Admirals, Google product localization through Jellyfish, and work for HSBC, Toyota, and Unilever through InboundID. Send me your website, target market, and main visibility challenge. I will tell you where I can add the most value.