Caitlin H.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

If your email and SMS programs feel busy but aren't driving retention or revenue, that's usually a lifecycle problem, not a volume problem. I'm a lifecycle and retention marketer with 8+ years of experience helping DTC, subscription, and product-led brands use email and SMS more intentionally, with deep expertise in Klaviyo. I build lifecycle systems around real customer behavior, not assumptions, and I work across alcohol and beverage, wellness, fitness, and eCommerce brands. A few results from that work: – For one client, lifecycle rebuilds and segmentation drove a 59% lift in placed-order rate, a 200% increase in click-through rate, and a 21% lift in open rate year over year – For a wellness brand, improved engagement 22% and first-purchase conversion 13% in a single quarter – Led the email strategy on a digital overhaul that grew eCommerce conversions 300% year over year What I bring: – Lifecycle strategy across email and SMS, from onboarding and post-purchase to win-back and retention – Klaviyo setup, audits, flow builds, and optimization – Segmentation, behavioral messaging, and A/B testing – Email design and branded, mobile-optimized templates (Klaviyo and Figma) – Deliverability and list-hygiene cleanups that protect inbox placement – Campaign planning and performance reporting I blend strategy, copy, and design, so the whole program can come from one person instead of three. Clients bring me in either for fractional lifecycle ownership (I run email and SMS end to end) or for focused projects like audits, flow builds, and resets. If you're looking for a senior lifecycle partner who brings structure, clarity, and momentum, I'd love to connect.