Matt P.

Klaviyo Lifecycle & Retention Marketing | DTC Ecommerce

Most DTC brands are leaving retention revenue on the table. I fix that. Your email and SMS program should be your highest-ROI channel. If it's not, the system isn't built right. I'm Matt, a lifecycle and retention marketing specialist with 15+ years building email and SMS programs for DTC ecommerce brands. I don't just set up flows and hand you a report. I build the retention infrastructure that keeps customers coming back and compounds revenue over time. What I help DTC brands do: • Build or rebuild Klaviyo programs from the ground up • Audit existing lifecycle programs and find where revenue is leaking • Create behavior-triggered flows: welcome, post-purchase, win-back, replenishment, sunset • Grow and monetize SMS lists with compliant, high-converting retention sequences • Improve deliverability, open rates, and list health • Turn one-time buyers into repeat customers through segmentation and personalization What that looks like in practice: • $2.6M in attributed email revenue for a DTC consumer goods brand • 400% SMS list growth driving $96K in incremental retention revenue • 10x ROI from Klaviyo automated flows • $50M+ in incremental retention revenue across lifecycle programs • 25-50% repeat purchase rates across programs I've built How I work: I start every engagement with a clear audit of where your program stands and where the biggest revenue opportunities are. From there I build, test, and optimize with full transparency. You'll always know what's running, why it's running, and what it's producing. No handoff decks you'll never use. No flows that sit untouched for two years. Just a retention system that works. Ways to work together: One-time flow builds — Welcome series, abandoned cart, post-purchase, SMS welcome, or full lifecycle build. Delivered within 5-10 business days. Starting at $600. Hourly and consulting — Klaviyo audits, strategy sessions, flow reviews, deliverability consulting, team training, and platform migrations. $85-$150/hr. Monthly retainer — Full lifecycle and retention program ownership: campaign management, Klaviyo flow builds, behavioral segmentation, SMS strategy, A/B testing, and performance reporting. $5,550-$12,500/month. 3-month minimum. All engagements include copywriting and creative direction. Graphic design billed separately if required. Klaviyo platform subscription not included. Platforms: Klaviyo · Twilio SendGrid · Iterable · HubSpot · Shopify · Yotpo Best fit for: DTC ecommerce brands looking to grow to $1M+ in revenue that are ready to turn their email and SMS channel into a real retention engine. If that's you, let's talk about what your program needs.