Gleb P.

Hands-on marketing generalist with 5+ years of end-to-end execution across performance marketing, CRM & lifecycle, marketing operations, content production, and brand communications - spanning B2B SaaS, B2C e-commerce, and industrial B2B. Rebuilt Arovia's e-commerce and demand gen engine from scratch on Shopify + HubSpot as sole marketing operator, driving +212% site traffic in 60 days. Contributed to BoConcept's revenue growth from $3M to $21.5M through cross-channel strategy, paid media execution ($400K–$1.5M budget), and lifecycle programme build-out. Built 5,000+ automated CRM journeys across Braze, HubSpot, Brevo, Klaviyo, and Mailchimp for B2C and B2B clients. Currently consulting on lifecycle, CRM, and martech for Colibrity's SMB and DTC portfolio.