Siti Sarah S.
UX Writer, Localization Specialist (Indonesian & English)
- Experienced across industries including tech, smart city, fintech, and lifestyle. - Skilled writer and linguist with 7+ years of experience, specializing in UX Writing, Content Design, and Localization for apps, websites, and digital platforms. I’m passionate about creating content that feels clear, human, and purposeful. I enjoy helping digital products connect with users and deliver real results. What I Bring to the Table ✅ UX Writing & Content Design Over 3 years of hands-on UX writing experience for apps and websites, with a strong focus on clarity, accessibility, and user flow. ✅ Localization & Language Quality Assurance (EN–ID) I localise and review English–Indonesian content to ensure accuracy, natural tone, cultural relevance, and consistency across products. I also perform LQA checks to catch issues in meaning, terminology, style, and UX fit. ✅ App & Web Copy Audits I review existing apps and websites and provide clear, actionable recommendations to improve usability and content effectiveness. ✅ Language, UX, and SEO Insight With a background in linguistics, I combine UX principles and SEO awareness to make sure content is both user-friendly and performance-driven. ✅ Strong Cross-Functional Collaboration I’m comfortable working closely with designers, PMs, marketers, and developers. I can also write directly in Figma to ensure the copy fits naturally within the design. My Skills - UX Writing & Copywriting - Content Design & Content Strategy - Localization & Transcreation (English–Indonesian) - Language Quality Assurance (LQA) - SEO Copywriting - Editing & Proofreading - App & Website Copy Audits My Approach 1️⃣ Understand the product, users, and goals 2️⃣ Plan content that fits the brand voice and user context 3️⃣ Write & localise clear, natural, and effective copy 4️⃣ Review & refine based on feedback and real usage Tools I Use - Figma (I write directly in design files) - Google Docs, Sheets, and Slides - Grammarly What It’s Like to Work With Me ✅ Clear, high-quality, and culturally relevant content ✅ Reliable delivery and clear communication ✅ Collaborative and easy to work with ✅ Detail-oriented, especially with language consistency and UX fit ✅ Open to feedback and continuous improvement Keywords: UX Writing, Content Design, Localization, Language Quality Assurance, LQA, Copywriting, English to Indonesian, Content Strategy, SEO Copywriting, Brand Voice, Editing, Proofreading, User Experience, Digital Content I’d love to help shape content that truly works for your product and your users.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $5.8k
Billed in all: $23,335$23k
$832 in the last 6 months
Across 41 contracts
Earnings, last 30 days
Skill rankings: Top 7% in Blog Writing
Ranked by MRR among everyone on Upwork with the skill.
- #24English to Indonesian Translation315 freelancers · 🇮🇩 #22Top 8%🇮🇩#22 of 295
- #73UX Writing730 freelancers · 🇮🇩 #3Top 10%🇮🇩#3 of 15
- #863Blog Writing13,251 freelancers · 🇮🇩 #4Top 7%🇮🇩#4 of 63
- #1,781Copywriting21,052 freelancers · 🇮🇩 #17Top 8%🇮🇩#17 of 248
- #1,923Content Writing23,843 freelancers · 🇮🇩 #14Top 8%🇮🇩#14 of 234