Enrico P.

I help ecommerce brands and growing businesses increase email revenue, retention and repeat purchases through better strategy, automation and deliverability. I’m a Top Rated Email Marketing Specialist and official Klaviyo & Omnisend Partner, with 8+ years of hands-on experience across lifecycle strategy, automation, segmentation, campaign management, deliverability and email design. I work across different ecommerce and website environments, including Shopify, WooCommerce, PrestaShop and custom or no-code setups. My role is not to build the store itself — I build and optimize the email marketing system around it. My work goes beyond simply sending campaigns. I audit the customer lifecycle, identify where revenue or engagement is being lost, and build email systems designed to improve conversion, repeat purchases and long-term customer value. SELECTED RESULTS • Managed email strategy for an ecommerce program generating approximately $2M/year • Helped 50+ businesses improve their email marketing and automation • Average +37% email revenue growth across client projects in the first months • Solved complex deliverability and sender-reputation issues for 15+ businesses • Built and managed lifecycle programs across Klaviyo, Omnisend and other email platforms • 8+ years of hands-on email marketing and automation experience • Top Rated on Upwork WHAT I CAN HELP YOU WITH • Klaviyo & Omnisend account audits • Email marketing and retention strategy • Welcome flows • Abandoned cart and checkout flows • Browse abandonment • Post-purchase and replenishment flows • Win-back and reactivation • First-time vs returning customer journeys • Segmentation and lifecycle architecture • Campaign strategy and monthly calendars • A/B testing and performance optimization • Email deliverability: SPF, DKIM, DMARC, sender reputation and list hygiene • Ecommerce integrations, triggers and event troubleshooting • Email design and production-ready templates • Reporting, dashboards and revenue analysis • Platform migration and email-stack evaluation I work both strategically and hands-on: I can define the lifecycle architecture, implement it inside the email platform, QA the setup and analyse performance afterwards. Because I work across different ecommerce stacks, I adapt the email strategy to the business rather than forcing the business into one specific platform. Languages: Italian (native), Spanish (bilingual), English (fluent). If your email program needs more than another batch of newsletters, I can help you build the system behind them.