Chui Yin W.

Hi, I am Chui Yin from Malaysia. As a strong User Advocate, I am an experienced User Experience (UX) Specialist with more than 18 years of solid user research and UX methodology across different platforms (Web-based, enterprise, and mobile). Familiar working with various end-users and multiple stakeholders using different UX methods and also UI prototyping tools for client consulting and research grant projects. Deliver UX results based on data-driven and user insights with actionable UX design recommendations for client projects. Track record of UX consultancy and training projects as a UX Consultant Lead and Trainer. My skillsets: ★ Usability testing (in-person and remote) ★ UX validation & audit ★ UX Strategy ★ Heuristic evaluation/Expert review ★ User research (user interview, ethnography, observation) ★ Usability analysis ★ Remote UX tools for collaborative team (Miro, Lucidchart) ★ UX writing ★ Customer journey map ★ Wireframe and prototyping (Balsamiq, Figma) ★ Information Architecture ★ Business Model ★ User Experience Design (UXD) ★ Powerpoint and Infographic ★ Translation (English - Chinese - Malay) ★ Retyping document (my typing speed is 74 words per min/WPM and accuracy is 97.9%) A Project Leader managing a team of designers and developers for international and local research grants. UX Innovate Program Director managing 11 UX Mentors and 7 UX team members for UX training and mentorship program. Interface Design Liaison for Interface Design Program bridging the academia and industry for nurturing UX Designers' talents, and collaboration with various industries. A Mindfulness practitioner who manages people's issues with calmness and a positive outlook.