Joanne A.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

A digital marketing expert with over 8 years of experience in Programmatic / Display and Video advertising with a background of over 9 years working in data analytics and data visualisations, providing a solid foundation for data-driven decision-making and campaign optimization. Experienced with platforms such as Adform, DV360, The TradeDesk, Campaign Manager 360, YouTube Ads, Meta and LinkedIn Ads. Very knowledgeable about the Programmatic and Display ecosystem from strategy, setting-up campaigns, optimisations, tracking and reporting. Experience Highlights: - Managed budgets ranging from small-scale to up to €900k per month, ensuring efficient allocation and maximum return on investment. - Extensive experience in the iGaming industry (incl. Casino, Live Casino and Sports betting), working across multiple European markets, as well as in Asia and Latin America. - Managed Display, Video, Native, Digital Out Of Home (DOOH), CTV and Audio campaigns. - Created strategies for brands with campaigns ranging from acquisition, retargeting, branding and retention. - Successfully optimized YouTube ad campaigns for a tech startup, achieving a 4x return on ad spend. - Increased brand visibility and website traffic for an e-commerce business through strategic display ad campaigns. - Sonic Branding: Creating and integrating audio branding strategies that enhance brand recognition and engagement. This includes sound design, music selection, and audio logo development. Platforms & Tools: - Adform - DV360 - The TradeDesk - Campaign Manager 360 - YouTube Ads - Meta (Facebook & Instagram) Ads - LinkedIn Ads - Ad Networks such as Traffic Junky, Juicy Ads, AdSupply, Ads Sterra, etc. Skills & Expertise: - Programmatic Advertising - Meta Paid Advertising (Facebook & Instagram) - LinkedIn Advertising - Display Advertising - Video Advertising - Ad Campaign Strategy & Execution - Audience Targeting & Segmentation - Performance Analysis & Optimization - A/B Testing - Conversion Tracking - Retargeting Campaigns - Ad Creative Development - Data Analytics & Visualization