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Femi S.
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Femi S.

Brand Strategist | Content & Paid Advertising

Content without strategy is 𝐍𝐎𝐈𝐒𝐄. Ads without strategy are 𝐄𝐗𝐏𝐄𝐍𝐒𝐈𝐕𝐄 𝐍𝐎𝐈𝐒𝐄. 🚩Publishing blog posts but not seeing qualified traffic? 🚩Ranking on Google but not converting visitors into leads? 🚩Running Meta or Google ads but paying too much for every lead? 🚩Getting clicks that never turn into customers? 🚩Sending emails with low open rates and even lower sales? 🚩Investing in copy that sounds good, but doesn't move people to act? 𝐓𝐡𝐞𝐬𝐞 𝐚𝐫𝐞𝐧'𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐨𝐫 𝐚𝐝 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬. 𝐓𝐡𝐞𝐲'𝐫𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬. 🌴SEO content should build topical authority and attract high-intent search traffic. 🌴Ad creative should stop the scroll and sell, not just look good. 🌴Landing pages should guide decisions, not just describe services. 🌴Email sequences should nurture, persuade, and convert, not just "update" your list. 🌴Paid and organic should feed the same funnel, not compete for budget. 𝗧𝗵𝗮𝘁'𝘀 𝘄𝗵𝗲𝗿𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. With 15+ years in writing and a background in 𝐩𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲 𝐚𝐧𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, I combine 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐫𝐚𝐥 𝐬𝐜𝐢𝐞𝐧𝐜𝐞, SEO intelligence, and conversion strategy to build content and ad campaigns that get found, get clicked, and get paid. One content team I led 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 $𝟏𝐌 𝐢𝐧 𝟏𝟎 𝐦𝐨𝐧𝐭𝐡𝐬. Whether you need a Creative Strategist to align your content and paid media, an Ad Copywriter for high-converting campaigns, an SEO Content Writer to build topical authority, a Conversion Copywriter for email sequences, or a Content Manager to run full-cycle strategy, I apply 𝙥𝙧𝙤𝙫𝙚𝙣 𝙥𝙨𝙮𝙘𝙝𝙤𝙡𝙤𝙜𝙞𝙘𝙖𝙡 𝙥𝙧𝙞𝙣𝙘𝙞𝙥𝙡𝙚𝙨 to get your audience to take decisive action. ⛳️ 𝐖𝐡𝐚𝐭 𝐓𝐡𝐢𝐬 𝐌𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 👉Psychological Edge: I use consumer psychology to read search intent and buying triggers, crafting messages that build instant brand rapport. 👉Full-Funnel Thinking: Your ads, landing pages, emails, and blog content work as one system, so every click has somewhere to go. 👉Strategic SEO Mastery: Creative storytelling backed by data-driven SEO, built to rank for high-value keywords and drive measurable organic growth. 👉Full-Cycle WordPress Management: A hands-off experience covering keyword research, on-page SEO, and final publishing with Rank Math/Yoast. 👉Industry Versatility: Deep experience in FinTech, Healthcare, SaaS, Real Estate, Travel, Web3, and more, so your brand voice stays authoritative and niche-specific. 🔥 𝐂𝐨𝐫𝐞 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬: 👉 Paid Ad Strategy & Creative: Ad angles, hooks, and copy for Meta, Google, TikTok, and LinkedIn, plus creative briefs for static, video, and UGC ads. 👉 Creative Testing & Optimization: Structured testing of hooks, offers, and angles to lower acquisition costs and scale what works. 👉 Landing Page Copywriting: Conversion-focused pages for ad campaigns, launches, and funnels, built to cut friction and lift sign-ups or sales. 👉 SEO Blog Management: Long-form evergreen content designed to rank, build topical authority, and attract qualified organic traffic. 👉 Website Copy & SEO Website Content: Homepage, service pages, and full-site copy that improves search visibility, sharpens positioning, and guides visitors to act. 👉 AI SEO & GEO Content: Pillar content optimized for AI answer engines (Perplexity, Gemini, ChatGPT) and generative search visibility. 👉 Email Marketing & Direct Response Copy: Sequences, nurture flows, and campaign copy that increase engagement and revenue. 👉 Technical & B2B Writing: Clear messaging that simplifies complex SaaS, tech, and AI concepts for decision-makers. 👉 Content Audits & Optimization: Upgrading existing posts, pages, and ads for stronger SEO, readability, and conversion. 📩 Send me a message with your goal and current numbers, and I'll show you where the strategy gap is.

🇳🇬Ibadan, Nigeria$25/hr100% JSS4.68 (13)Since Apr 2021
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Earnings and projects

MRR
$13

Last 6 months ÷ 6

World#169,836 / 412k
🇳🇬Country#7,020 / 13.8k
Revenue, last 30 days
$0

Last 6 months: $79

Total earnings
$41k

Billed in all: $43k

World#89,644 / 412k
🇳🇬Country#992 / 13.8k
Per project
$1.8k

$79 in the last 6 months

World#84,681 / 412k
🇳🇬Country#1,422 / 13.8k
Projects, last 6 months
1
100% fixed0% hourly
World#128,096 / 412k
🇳🇬Country#6,596 / 13.8k
Projects in all
23

Across 24 contracts

42% fixed58% hourly
World#120,402 / 412k
🇳🇬Country#3,542 / 13.8k

Earnings, last 30 days

$42.6kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$42.0k$42.5k$43.0k$43.5kOct 9Oct 24Nov 8

Skill rankings: Top 37% in Content Marketing Strategy

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