Irene G.

I help established DTC ecommerce brands improve their Klaviyo setup through audits, email flows, segmentation and ongoing optimisation. I work across both strategy and implementation, from identifying gaps and prioritising improvements to building, refining and testing campaigns and automations. What I can help with: - Klaviyo audits and actionable recommendations - Email flow setup, maintenance and optimisation - Campaign setup and execution - Customer segmentation and targeting - Lifecycle strategy and retention improvements - Testing, reporting and performance analysis I've worked with international ecommerce brands and agencies, supporting both day-to-day Klaviyo execution and broader lifecycle projects. I work best on focused projects or ongoing collaborations with clear deliverables, realistic timelines and well-defined responsibilities. If you need an experienced Klaviyo specialist to review, improve or manage a specific part of your email marketing, I'd be happy to discuss your goals and current setup.