Luis C.

UGC Video Editor | Direct Response Ads for Meta & TikTok

I edit UGC and Direct Response video ads for DTC brands and performance marketing agencies running on Meta and TikTok. Five years in, I run the full creative pipeline, from customer research to final export, so your team stays on media buying and strategy. What that looks like in practice: Research before the edit. I go through your reviews, post purchase surveys and competitor ads to find the language your buyers already use, then build the script and the hooks around it. Voice and talent. When there is no creator footage, I produce AI voiceovers and AI generated UGC style visuals that hold up on a phone screen. The edit itself. Premiere Pro and After Effects: dynamic captions, sound design, color, and short motion graphics when a feature needs to be explained on screen. Volume for testing. Every concept ships with multiple hook and intro variations, so one production run feeds several tests instead of one. Recent work: lead editor on retainer for a US hydrogen water brand, plus white label creative for performance agencies serving beauty, supplement and food ecommerce clients. Send me your offer, your footage or your current top performer and I will tell you what I would change before you hire me.