Gloria O.

𝗬𝗼𝘂𝗿 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗯𝗿𝗮𝗻𝗱 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗻𝗲𝗲𝗱 𝗺𝗼𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝘀𝗶𝗴𝗻 𝘂𝗽. It needs more customers to make it to their second, third, and sixth order, and to stay because the experience continues to deliver value. I’m a certified klaviyo strategist with five years of experience building lifecycle programmes for ecommerce and subscription brands. I plan the journeys behind retention, then write, build, test, and improve the campaigns and automations that bring them to life. For 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗯𝗿𝗮𝗻𝗱𝘀, my work starts with the questions that matter: Where do customers drop off? What happens between their first delivery and next charge? Why do they skip, pause, or cancel? Are failed payments being recovered? And do their emails reflect their product, purchase history, and subscription stage? 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲 𝗰𝗼𝘃𝗲𝗿𝗶𝗻𝗴: • Subscription acquisition and conversion journeys that explain the offer clearly • First-order onboarding and product education that help customers see value early • Pre-renewal and upcoming-charge communication • Delivery, replenishment, product swap, and add-on opportunities • Failed-payment recovery messaging • Skip, pause, cancellation, and save journeys tailored to customer reasons • Post-cancellation win-back and reactivation • Segmentation, campaign planning, A/B testing, deliverability, and reporting I plan these journeys around your customer behaviour and the events available from your subscription setup, whether you use 𝗥𝗲𝗰𝗵𝗮𝗿𝗴𝗲, 𝗦𝗸𝗶𝗼, 𝗟𝗼𝗼𝗽, 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻𝘀, or another platform. For 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀, I build the journeys that turn one-time buyers into repeat customers: welcome, browse and cart abandonment, post-purchase, review, cross-sell, replenishment, VIP, and re-engagement flows. I also plan campaigns around customer behaviour, rather than relying on a constant cycle of promotions. I work hands-on across strategy, copy, Klaviyo implementation, and optimisation. I’m comfortable taking ownership of the whole email programme: auditing what exists, mapping the customer lifecycle, prioritising opportunities, building the flows, and measuring how they perform. If you want email to do more than announce promotions, tell me where customers tend to drop off. I can help you build a retention programme that gives them a reason to stay.