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John A.
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John A.

Email Marketing Strategist | Klaviyo, Activecampaign Revenue retention

Stop losing revenue to the 'Promotions' tab. I turn your email list into a 24/7 automated revenue engine - without spending an extra dollar on ads. I've helped Shopify and B2B brands drive 20%–40% of their total revenue through email alone. If your campaigns are sending but your revenue isn't growing, the problem isn't your platform - it's the architecture (Lifecycle Marketing, E-commerce Strategy, and Lead nurturing). 🎯 IS THIS YOU? → Shopify & E-commerce Brands ($50k–$500k+ Monthly Rev) bleeding revenue through poor retention → B2B & SaaS Companies with a HubSpot account that's barely scratching the surface → Agencies & Coaches who need a structured funnel system, not just a newsletter → Brands stuck in "Spam Prison" losing inbox placement every single day If you nodded at any of these - keep reading. 💡 THE PROBLEM I SOLVE Most brands have a "Leaky Bucket" problem. They pour money into ads to fill the top of the funnel, while their email system quietly loses customers out the bottom - through poor segmentation, broken flows, weak copy, and deliverability that lands straight in spam. I fix the bucket. Then I help you scale what's inside it. I specialize in Klaviyo, HubSpot, Mailchimp and ActiveCampaign - moving beyond basic "blast and pray" campaigns to build sophisticated, behavior-driven systems that trigger the right message at the exact moment of high intent. ⚙️ WHAT I BUILD FOR YOU ▸ TURN ONE-TIME BUYERS INTO LOYAL, REPEAT CUSTOMERS Welcome Series that convert from day one. Abandoned Cart, Browse Abandonment & Site Abandonment flows that recover lost revenue automatically. Post-purchase nurturing, VIP sequences, and smart Upsell/Cross-sell logic that grows Customer Lifetime Value - on autopilot. ▸ MAKE YOUR DATA WORK HARDER THAN YOUR AD SPEND Behavioral, geographic, and RFM (Recency, Frequency, Monetary) segmentation that goes far beyond "new vs. returning." Continuous A/B testing on subject lines, send times, and CTAs. Transparent revenue attribution dashboards so you see exactly what every email earns. ▸ GET OUT OF SPAM AND STAY OUT - FOR GOOD Full SPF, DKIM, and DMARC authentication setup. Strategic domain warming and list hygiene to protect your sender reputation. Platform migrations (e.g., Mailchimp → Klaviyo) with zero data loss and zero attribution gaps. ▸ COPY AND DESIGN THAT CONVERTS, NOT JUST IMPRESSES Direct-response email copy written to drive clicks, not just opens. Mobile-first, Dark Mode-friendly templates built in Figma and native editors - fast-loading and built to sell. 🔁 MY 3-PHASE "BIO-LOGIC" PROCESS Every engagement follows a proven framework - no guesswork, no generic templates. PHASE 1 - AUDIT (24 Hours) I deliver a full deliverability + flow gap report identifying exactly where your emails are leaking revenue, with a prioritized action list. PHASE 2 - ARCHITECTURE (Days 2-3) I build a visual map of your entire automated customer journey - delivered as a Loom walkthrough and a live strategy doc you keep forever. PHASE 3 - EXECUTION (Days 4-7) I build, test, and launch your system with live KPI tracking so you can see revenue attribution from day one. Everything is documented, scalable, and built for long-term ROI - not just a quick win. 📩 READY TO TURN EMAIL INTO YOUR #1 SALES CHANNEL? Tell me: → Your current platform (Klaviyo, HubSpot, ActiveCampaign, etc.) → Your biggest pain point right now (Deliverability, Sales, or Setup) I'll take it from there. ❓ FREQUENTLY ASKED QUESTIONS Q — Do you work on hourly and fixed-price projects? A — Both. Strategic setups and audits are fixed-price for full transparency. Ongoing campaign management is handled hourly. Q — Can you show proof of ROI? A — Yes. I share anonymized Klaviyo and HubSpot revenue dashboards showing 20%–40% revenue attribution from email Q — What is your typical turnaround time? A — Technical audits: 24 hours. Full automation builds: 4-7 days depending on flow complexity. Q — Do you handle DNS and technical setup? A — Completely. SPF, DKIM, and DMARC - fully configured and tested from day one so your infrastructure is bulletproof before a single email goes out. Q — How do you keep my emails out of spam? A — Through strict list hygiene, engagement-based segmentation, and a carefully managed domain warming schedule that protects your sender reputation long-term. 🔑 SKILLS & PLATFORMS Klaviyo | HubSpot | ActiveCampaign | Mailchimp | Shopify | Email Marketing | Marketing Automation | EmailDeliverability | Lifecycle Marketing | Retention Marketing | CRM Administration | Lead Nurturing | Abandoned Cart Recovery | Email Copywriting | A/B Testing | RFM Segmentation | Revenue Attribution | SPF DKIM DMARC | E-commerce Strategy

🇳🇬Lagos, Nigeria$20/hr100% JSS5.00 (7)Since Sep 2021

Earnings and projects

MRR
$436

Last 6 months ÷ 6

World#83,457 / 412k
🇳🇬Country#2,436 / 13.8k
Revenue, last 30 days
$0

Last 6 months: $2.6k

Total earnings
$4.2k

Billed in all: $4.2k

World#270,622 / 412k
🇳🇬Country#6,833 / 13.8k
Per project
$319

$1.3k in the last 6 months

World#225,591 / 412k
🇳🇬Country#5,934 / 13.8k
Projects, last 6 months
2
50% fixed50% hourly
World#88,918 / 412k
🇳🇬Country#5,057 / 13.8k
Projects in all
13

Across 15 contracts

80% fixed20% hourly
World#175,712 / 412k
🇳🇬Country#6,123 / 13.8k

Earnings, last 30 days

$4.2kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4,100$4,150$4,200$4,250Oct 8Oct 23Nov 7

Skill rankings: Top 14% in Application Lifecycle Management

Ranked by MRR among everyone on Upwork with the skill.

  1. 3Application Lifecycle Management21 freelancers · 🇳🇬 #1Top 14%
  2. #167Revenue Cycle Management455 freelancers · 🇳🇬 #4Top 37%
  3. #201Customer Retention Strategy624 freelancers · 🇳🇬 #20Top 32%
  4. #256Lead Nurturing1,019 freelancers · 🇳🇬 #31Top 25%
  5. #265ActiveCampaign1,108 freelancers · 🇳🇬 #15Top 24%
  6. #388Shopify Marketing1,429 freelancers · 🇳🇬 #102Top 27%
  7. #411A/B Testing1,603 freelancers · 🇳🇬 #23Top 26%
  8. #528Email Deliverability1,880 freelancers · 🇳🇬 #59Top 28%