Boris G.

Need help connecting your business tools, fixing broken automations or introducing AI into your workflows? I help businesses work smarter by building reliable automations, integrating platforms and implementing practical AI solutions that reduce manual work and improve efficiency. I'm a Head of AI & Technology with over five years of hands-on experience in web development, UX/UI, automation and digital solutions. My work combines technical implementation with a strong understanding of business processes, helping organisations turn complex requirements into practical, maintainable solutions. How I can help your business: ⚡ Workflow Automation & Integrations - Build, troubleshoot and optimise Zapier automations - Connect applications using REST APIs, webhooks and JavaScript - Automate data synchronisation, notifications and repetitive tasks - Fix broken integrations, duplicate records and workflow errors 🤖 AI Automation & Implementation - Integrate AI capabilities into existing business workflows - Automate tasks such as enquiry categorisation, summarisation and content preparation - Create practical AI-assisted processes using ChatGPT, OpenAI and automation tools - Identify opportunities to improve workflows with AI without unnecessary complexity 🔗 HubSpot CRM & Business Systems - Build and optimise HubSpot workflows and automations - Configure CRM properties, contact management and lead routing - Connect HubSpot with third-party platforms - Improve data quality and automate manual CRM processes 💻 WordPress, WooCommerce & Web Development - Develop and customise WordPress websites - Implement custom functionality and third-party integrations - Improve website performance, usability and conversion journeys - Build responsive front-end experiences using HTML, CSS and JavaScript Why work with me? I bring both hands-on technical skills and experience leading technology initiatives. I understand how different systems fit together, how business processes operate and why reliable implementation matters. My previous Upwork clients have consistently highlighted my communication, problem-solving abilities and understanding of complex requirements. I focus on delivering practical solutions, testing them properly and making sure you understand how everything works. Have a workflow that needs fixing, a system that needs connecting or an AI automation idea? Send me a message with what you're trying to achieve, and let's find the simplest effective way to make it happen.