Irini R.

STOP SEARCHING! You just found the person who will organise the chaos, fix the content, ask the right questions and actually care about the result. Shocking, I know, but my clients can confirm. 😄 I’m Irini (Irene in English), with a background in Economics, Business Administration and Marketing, and I’m still that annoying lifelong learner who studies, tests and learns new things every day. So yes, I can make things look good, but I also care whether they make business sense. 😄 My work sits between marketing, content, management and operations. I support clients with social media, content creation, marketing strategy, business administration, VA support, project/account management, HR/recruiting support, client communication, websites, branding and digital workflows. I have 15+ years of experience, including long-term roles and collaborations with companies/clients for over 5–6 years, alongside project-based work with 65+ businesses across different industries & countries. Most of my client work has happened outside Upwork, so this profile is only one part of the bigger picture. My experience includes managing clients, deadlines, teams, freelancers, content, quality checks, feedback, communication, files and all the moving pieces that make projects run properly instead of turning into organised chaos. So yes, I can be creative, but I am also organised enough to make sure the creative work actually gets delivered. 📌 I can help you with: Social Media Management: Instagram, Facebook, LinkedIn, TikTok, Pinterest, Reddit and other platforms depending on your business. This includes content planning, scheduling, community engagement, profile improvements and keeping your accounts active, consistent and on-brand. Content Strategy & Content Creation: Content calendars, post ideas, captions, hooks, storytelling angles, carousel concepts, Reels ideas, story ideas and platform-specific content that has a purpose, not just “let’s post because we have to”. Canva, Adobe, Brand Templates & DTP: Canva and Adobe designs, branded templates, stories, carousels, covers, thumbnails, simple graphics, document layouts, presentations, DTP/layout support and visual consistency across your social media, marketing and business materials. Short-Form Video & Reels Support: Reels and TikTok ideas, video editing, subtitles, hooks, covers, captions and turning raw phone/camera footage into content that feels clear, natural and engaging. Campaign Ideas & Campaign Management: Launch ideas, promotional campaigns, seasonal campaigns, awareness campaigns, content angles, campaign planning, task organisation and making sure the campaign does not stay forever in the “we should do this” phase. Marketing Strategy & Brand Messaging: Positioning, audience research, competitor analysis, content direction, tone of voice, website/social media copy and helping your brand explain clearly why people should care, trust you and take action. Business Administration & VA Support: Inbox support, document organisation, research, spreadsheets, admin coordination, online tools, follow-ups, reporting, task tracking and keeping the small but important things from becoming big problems later. Project & Account Management: Client communication, task follow-up, team coordination, deadlines, workflows, reporting, feedback organisation, freelancer/vendor coordination and generally keeping the beautiful chaos of digital work under control. HR & Recruiting Support: Job posting, candidate screening, freelancer sourcing, onboarding support, applicant communication, shortlisting and interview coordination. I don’t believe in random work just to “stay active”. Every post should have a reason, every caption should sound human, and every strategy should connect to a clear goal. AI can absolutely help the process, but it should never become the final voice of your brand. When I work on marketing, content or operations, I focus on the questions that actually matter: • Why would someone stop scrolling? • Why would they trust, buy, book, follow or message you? • What makes your brand different? • What needs to happen next, and who is doing it? I’m comfortable being the bridge between clients, designers, developers, freelancers, business owners and marketing teams. I can follow instructions, but I can also think independently, spot gaps, suggest improvements and keep things moving without being micromanaged. Clients usually come to me when they need ownership, clear communication, structure, natural content, deadline control and messy ideas turned into clear actions. I’m Greek / Albanian, fluent in English, direct, friendly, reliable and honest. I work best with people who value clear expectations, mutual respect and quality over “cheapest possible”. NOTE: Rates depend on scope and responsibility.