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Simon S.
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Simon S.

Klaviyo Expert & CRM Manager | DTC Email and SMS | LTV & Retention

Klaviyo Expert & CRM Manager | DTC Email & SMS | LTV & Retention US and Europe Market 🏆 $40M+ in Revenue Generated for DTC Ecommerce Brands 🏆 💰 Worked With 20+ Multi-Million Dollar 7 & 8-Figure Brands 💰 📈 5+ Years Turning Email and SMS Into a Top Revenue Channel 🚀 Send me an invite or message and I'll send you a personalised Loom video showing exactly what I'd do to your email account to get it performing at its best. That's my promise. I help DTC brands turn email + SMS into a top revenue channel. From lifecycle flows to segmentation, retention strategy, and campaigns that actually sell, I build systems that drive revenue on autopilot, no fluff, no guesswork. If your email is stuck at 10-15% of revenue, or your flows haven't been touched in a year, I'll rebuild the system so email becomes one of your highest-ROI channels, no in-house team needed. Audit, rebuild, run. I start by auditing your current setup and telling you exactly what's leaking revenue. Then I rebuild your core flows the right way and keep them improving week over week. You always know what's working and what's next. Flows that print revenue. Welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, VIP, and premium-upsell. All built to convert, cross-sell, and retain, not bloated flows nobody reads. Deliverability that lands. SPF, DKIM, DMARC, list hygiene, warm-up, and suppression logic. I've fixed deliverability for multiple brands from broken to landing in the primary inbox in under a week. I also handle clean ESP migrations without tanking your revenue. Segmentation that converts. RFM, CLV, and behavior-based segments plus a full campaign calendar. The right offer, to the right segment, at the right moment, that's where 25-35% of revenue comes from. Data-driven, reported clearly. I track email as a % of total revenue, revenue per recipient, LTV, AOV, and conversion, not vanity opens. You get clear reporting on what's working, what's not, and what we're doing about it. HAPPY CLIENTS: ⭐⭐⭐⭐⭐ "We made $350k USD this year with him, went from underutilising Klaviyo to making 30% of revenue." (video review below and on my site) ⭐⭐⭐⭐⭐ "Simon has a very good knowledge of email marketing automations and everything concerning that topic. The job was completed successfully and it was a pleasure working with him." ⭐⭐⭐⭐⭐ "Simon worked with effort and smartness. He's quick, proactive and a hardworker who not only delivers with precision and punctuality but also takes care of what's coming next." A little more about me: - $20M+ in combined revenue generated across 20+ multi-million dollar 7 & 8-figure brands (USA mainly) - Managed lists up to 400k+ subscribers - Recent: took a store from 16% to 34%+ email revenue contribution, $70,577+ in under 60 days - 5+ years specialized in Klaviyo + Shopify - 1,500+ followers on LinkedIn where I document email strategy daily - AI-powered asset and design workflows when needed (Higgsfield, Nano Banana, Figma) for fast, high-converting creative - Real, measurable ROI, clear communication, fast delivery If you want someone who actually moves the revenue needle on email, fast and without hand-holding, I'm your guy. CORE SKILLS: Klaviyo | Email Marketing | SMS Marketing | Klaviyo Audit | Flow Builds | Welcome Flow | Abandoned Cart | Browse Abandonment | Post-Purchase | Replenishment | Winback | Reactivation | Retention | CRM | Lifecycle Marketing | Segmentation | RFM | CLTV / Customer Lifetime Value | AOV | LTV | Churn Reduction | List Growth | List Hygiene | Campaign Calendar | Campaign Management | Deliverability (SPF, DKIM, DMARC) | Warm-up | ESP Migrations | Omnisend | Sendgrid | ActiveCampaign | Subscription | Recharge | Loop | Shopify | A/B Testing | Flow Automation | DTC Growth | DTC Marketing | Ecommerce Marketing

🇮🇹Bologna, Italy$40/hr100% JSS4.90 (6)Since Jan 2022

Earnings and projects

MRR
$704

Last 6 months ÷ 6

World#63,378 / 412k
🇮🇹Country#328 / 3,095
Revenue, last 30 days
$203

Last 6 months: $4.2k

World#81,685 / 412k
🇮🇹Country#473 / 3,095
Total earnings
$9.5k

Billed in all: $9.8k

World#201,119 / 412k
🇮🇹Country#1,279 / 3,095
Per project
$1.1k

$1.4k in the last 6 months

World#120,175 / 412k
🇮🇹Country#685 / 3,095
Projects, last 6 months
3

Across 5 contracts

40% fixed60% hourly
World#66,482 / 412k
🇮🇹Country#434 / 3,095
Projects in all
9

Across 13 contracts

54% fixed46% hourly
World#212,271 / 412k
🇮🇹Country#1,642 / 3,095

Earnings, last 30 days

$9.8k+$370 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$9.4k$9.6k$9.8kOct 8Oct 23Nov 7

Dotted: longer than usual between two readings. Hatched: over two weeks without one.

Skill rankings: Top 13% in Email Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #33SendGrid146 freelancers · 🇮🇹 #1Top 23%
  2. #43Omnisend155 freelancers · 🇮🇹 #1Top 28%
  3. #47Customer Lifecycle Messaging158 freelancers · 🇮🇹 #2Top 30%
  4. #121Push Notifications851 freelancers · 🇮🇹 #2Top 14%
  5. #122SMS521 freelancers · 🇮🇹 #1Top 23%
  6. #162Customer Retention Strategy624 freelancers · 🇮🇹 #1Top 26%
  7. #188DNS1,014 freelancers · 🇮🇹 #1Top 19%
  8. #259B2C Marketing1,239 freelancers · 🇮🇹 #1Top 21%