Rachelle Joseph K.
B2B Lead Generation & Email Marketing Specialist | CRM & Automation
I help B2B SaaS, real estate, and service businesses generate qualified opportunities and turn existing contacts into customers through strategic email marketing, targeted outbound, and CRM automation. I currently manage email marketing for Prop-AI, a real estate company, creating campaigns that combine strong copy, audience targeting, consistent messaging, and ongoing optimization. My services include: EMAIL MARKETING • Email campaign strategy and content calendars • Newsletters and promotional campaigns • Welcome, nurture, re-engagement, and follow-up sequences • Email copywriting, subject lines, and calls to action • Audience segmentation and campaign automation • Deliverability reviews and performance optimization B2B LEAD GENERATION • ICP and target-audience definition • LinkedIn Sales Navigator and Apollo research • Verified prospect and decision-maker lists • Data enrichment, cleaning, and deduplication • Personalized cold-email and LinkedIn outreach • Campaign setup, follow-up, and reply management • Pay-per-meeting and project-based outbound campaigns CRM AND SALES AUTOMATION • HubSpot and Pipedrive setup and organization • Pipeline stages, contact fields, and segmentation • Lead scoring and follow-up workflows • Forms, landing pages, and email integrations • Marketing-to-sales handover processes • Campaign tracking and reporting CONVERSION COPYWRITING • Website and landing-page copy • Email sequences and sales emails • Lead magnets and nurture content • LinkedIn content and founder-led thought leadership • Ad and campaign copy I work with tools including HubSpot, Pipedrive, Mailchimp, MailerLite, Apollo, Clay, LinkedIn Sales Navigator, La Growth Machine, Instantly, Smartlead, Canva, ChatGPT, and Claude. I use automation and AI where they improve research, personalization, and efficiency, but every campaign, list, and message is reviewed manually. You receive work that is accurate, relevant, and aligned with your brand. If you need help building your pipeline, improving your email marketing, organizing your CRM, or creating copy that converts, send me a message with your current challenge.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $988
Billed in all: $6,961$7k
$329 in the last 6 months
Across 5 contracts
Across 54 contracts
Earnings, last 30 days
Skill rankings: Top 16% in Fusha Arabic
Ranked by MRR among everyone on Upwork with the skill.
- #35Fusha Arabic219 freelancers · 🇱🇧 #1Top 16%🇱🇧#1 of 5
- #264Arabic1,208 freelancers · 🇱🇧 #10Top 22%🇱🇧#10 of 32
- #650Website Copywriting2,920 freelancers · 🇱🇧 #2Top 22%🇱🇧#2 of 6
- #690Instagram Ad Campaign1,727 freelancers · 🇱🇧 #2Top 40%🇱🇧#2 of 2
- #888Content SEO2,862 freelancers · 🇱🇧 #1Top 31%🇱🇧#1 of 1
- #2,545Social Media Content8,642 freelancers · 🇱🇧 #2Top 29%🇱🇧#2 of 8
- #2,726Social Media Content Creation8,420 freelancers · 🇱🇧 #4Top 32%🇱🇧#4 of 7
- #3,559Writing16,517 freelancers · 🇱🇧 #9Top 22%🇱🇧#9 of 29