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Rachelle Joseph K.
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Rachelle Joseph K.

B2B Lead Generation & Email Marketing Specialist | CRM & Automation

I help B2B SaaS, real estate, and service businesses generate qualified opportunities and turn existing contacts into customers through strategic email marketing, targeted outbound, and CRM automation. I currently manage email marketing for Prop-AI, a real estate company, creating campaigns that combine strong copy, audience targeting, consistent messaging, and ongoing optimization. My services include: EMAIL MARKETING • Email campaign strategy and content calendars • Newsletters and promotional campaigns • Welcome, nurture, re-engagement, and follow-up sequences • Email copywriting, subject lines, and calls to action • Audience segmentation and campaign automation • Deliverability reviews and performance optimization B2B LEAD GENERATION • ICP and target-audience definition • LinkedIn Sales Navigator and Apollo research • Verified prospect and decision-maker lists • Data enrichment, cleaning, and deduplication • Personalized cold-email and LinkedIn outreach • Campaign setup, follow-up, and reply management • Pay-per-meeting and project-based outbound campaigns CRM AND SALES AUTOMATION • HubSpot and Pipedrive setup and organization • Pipeline stages, contact fields, and segmentation • Lead scoring and follow-up workflows • Forms, landing pages, and email integrations • Marketing-to-sales handover processes • Campaign tracking and reporting CONVERSION COPYWRITING • Website and landing-page copy • Email sequences and sales emails • Lead magnets and nurture content • LinkedIn content and founder-led thought leadership • Ad and campaign copy I work with tools including HubSpot, Pipedrive, Mailchimp, MailerLite, Apollo, Clay, LinkedIn Sales Navigator, La Growth Machine, Instantly, Smartlead, Canva, ChatGPT, and Claude. I use automation and AI where they improve research, personalization, and efficiency, but every campaign, list, and message is reviewed manually. You receive work that is accurate, relevant, and aligned with your brand. If you need help building your pipeline, improving your email marketing, organizing your CRM, or creating copy that converts, send me a message with your current challenge.

🇱🇧Beirut, Lebanon$15/hr100% JSS4.57 (23)Since Jan 2022

Earnings and projects

MRR
$165

Last 6 months ÷ 6

World#120,353 / 412k
🇱🇧Country#132 / 443
Revenue, last 30 days
$0

Last 6 months: $988

Total earnings
$6.9k

Billed in all: $7k

World#227,844 / 412k
🇱🇧Country#272 / 443
Per project
$181

$329 in the last 6 months

World#271,734 / 412k
🇱🇧Country#297 / 443
Projects, last 6 months
3

Across 5 contracts

100% fixed0% hourly
World#66,479 / 412k
🇱🇧Country#50 / 443
Projects in all
38

Across 54 contracts

85% fixed15% hourly
World#79,289 / 412k
🇱🇧Country#66 / 443

Earnings, last 30 days

$7kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$6.8k$6.9k$7.0k$7.1kOct 8Oct 23Nov 7

Skill rankings: Top 16% in Fusha Arabic

Ranked by MRR among everyone on Upwork with the skill.

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