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Joarez G.

Joarez G.

Creative Strategist | Meta Ads | DTC/B2B Brands

⚠️ 𝗕𝗿𝗮𝗻𝗱𝘀 𝗱𝗼𝗻’𝘁 𝘀𝗰𝗮𝗹𝗲 𝗯𝘆 𝗹𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝗿𝗮𝗻𝗱𝗼𝗺 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀. ✅ They scale with structured, intentional, performance-driven creative strategy. 👋 𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝗲𝗿𝗲 𝗜 𝗼𝗽𝗲𝗿𝗮𝘁𝗲 𝗮𝘀 𝗮 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁. ➡️ For 7+ years, I’ve helped brands grow by aligning messaging, positioning, paid media and creative execution under one clear strategic direction. ➡️ Whether you’re scaling paid social, refining your offer, or building a stronger creative pipeline, I bring structure, clarity and measurable thinking to the process. 📌 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 I define how brands win attention and convert it: hooks, angles, messaging pillars, offer positioning, storytelling frameworks and testing roadmaps. 📌 𝗣𝗮𝗶𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 From ad concepts and creator briefs to iteration cycles and performance optimization, I connect marketing goals with creative execution. 📌 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 & 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 I build repeatable testing systems, analyze audience behavior and transform insights into scalable creative decisions. 𝗛𝗼𝘄 𝗜 𝗪𝗼𝗿𝗸: ✔️ I turn data into clear creative direction. ✔️ I think in hypotheses, angles and outcomes. ✔️ I build systems, not random ideas. ✔️ I align brand voice with revenue goals. ✔️ I communicate fast and execute with precision. ✔️ I focus on predictable, scalable growth. 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝗶𝗲𝘀: 🔹 Performance-driven creative strategy 🔹 Paid social ad concepts 🔹 Messaging & positioning frameworks 🔹 Creative testing systems 🔹 UGC strategy & creator alignment 🔹 Short-form ad structure (TikTok, Reels, Shorts) 🔹 Retention + conversion-focused storytelling 🔹 Cross-platform creative adaptation 🙌 With 40+ projects delivered and an 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝟱-𝘀𝘁𝗮𝗿 𝗿𝗮𝘁𝗶𝗻𝗴, the results speak louder than anything I could say. 𝗕𝘂𝘁… 𝗺𝗮𝘆𝗯𝗲 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀’ 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 𝘄𝗶𝗹𝗹 𝗴𝗶𝘃𝗲 𝘆𝗼𝘂 𝗮𝗻 𝗲𝘃𝗲𝗻 𝗰𝗹𝗲𝗮𝗿𝗲𝗿 𝗽𝗶𝗰𝘁𝘂𝗿𝗲: ⭐⭐⭐⭐⭐ "Working with JG was on a completely different level. His videos outperformed all our previous creatives faster turnaround, better scripting, better delivery. The UGC ads he produced became our best-performing assets on Meta within a week." - Anthony D. Jenkins, BoldGear CO. ⭐⭐⭐⭐⭐ One of the easiest creators we've ever worked with. Clear communication, fast delivery, and zero revisions needed. His understanding of audience behavior genuinely helped shape our campaign direction." - Lauren Demarco, Elevia ⭐⭐⭐⭐⭐ “JG nailed it. Clean, natural, and super easy to understand, exactly what we needed for a tech product. He explained our features better than most people we had previously work with, and the videos blended perfectly into our ads and onboarding. Fast, reliable, zero friction. Glad we still have him as a monthly retainer.” - Daniel Harper, Flow AI.

🇧🇷Alegre, Brazil$50/hr100% JSS5.00 (18)Since Jan 2022
GlobeUpwork

Earnings and projects

MRR
$0

Last 6 months ÷ 6

World#167,855 / 412k
🇧🇷Country#1,770 / 4,647
Revenue, last 30 days
$0
Total earnings
$14k

Billed in all: $15k

World#167,855 / 412k
🇧🇷Country#1,770 / 4,647
Per project
$566
Projects, last 6 months
0
World#209,850 / 412k
🇧🇷Country#2,400 / 4,647
Projects in all
25

Across 27 contracts

67% fixed33% hourly
World#113,042 / 412k
🇧🇷Country#825 / 4,647

Earnings, last 30 days

$14.6kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$14.4k$14.6k$14.8k$15.0kOct 8Oct 23Nov 7

Skills