Nermine H.

Retention & Lifecycle Strategist for Shopify & DTC | Klaviyo Expert

I help Shopify and DTC eCommerce brands fix retention and lifecycle performance when email revenue has plateaued, even though flows and campaigns are already live in Klaviyo. Most of my clients already have: - Welcome flows - Abandoned cart - Post-purchase automation - Campaign calendars The issue isn’t execution. It’s lifecycle decision quality. Flows exist. Campaigns go out. Revenue looks “fine.” But repeat purchase rate, LTV, and retention efficiency stall. That’s the problem I solve. I focus on how lifecycle and segmentation decisions are made, not just how emails are sent. Common issues I fix: - Customers entering too many flows simultaneously - Filters and trigger logic that are technically correct but strategically misaligned - Segments built for convenience instead of customer intent - Over-messaging that inflates short-term email revenue and hurts long-term retention - Teams optimizing open rates instead of lifecycle performance and LTV This is why I’m not a Klaviyo technician. Anyone can build flows and send campaigns. Maximizing email revenue and retention growth requires understanding: - Who should receive what - When they should receive it - Why they should receive it - And just as importantly, who should not How I Work (Data-Driven Lifecycle Strategy) I start by analyzing the data behind the Klaviyo and Shopify account: - Lifecycle performance by stage - Flow interaction and overlap - Segmentation logic and exclusions - First-time vs returning customer behavior - Revenue per subscriber and retention trends From there, I design intentional lifecycle systems: - Clear entry and exclusion rules - Behavior-based segmentation - Messaging aligned with lifecycle stage - Optimization focused on repeat purchase rate and LTV - Email and SMS structured for long-term retention, not volume Klaviyo is the tool. Lifecycle and retention strategy is the work. What You Can Expect: - Clear lifecycle audit and prioritization roadmap - Strategic recommendations on what to build, pause, or remove - Advanced segmentation logic tied to revenue opportunity - Data-backed decisions, not templates - Retention systems designed for sustainable eCommerce growth Best Fit This is a strong fit if: - You’re a Shopify or DTC eCommerce brand - Email revenue has plateaued or become inefficient - You want to improve repeat purchase and customer lifetime value - You care about retention marketing, not just campaign volume I don’t “run Klaviyo accounts.” I design retention and lifecycle systems that maximize email revenue, repeat purchase, and LTV for Shopify and DTC brands. If you need execution-only support, I’m not the right fit. If you want to improve lifecycle performance and retention outcomes, that’s exactly what I do.