Aida C.

Social Media & Brand Strategist | Marketing Consultant

On a mission to help brands build and transform their online brand presence and strategically launch their products/services into the marketplace. Qualifications and Expertise: • Top-Rated Plus on Upwork: Recognized for exceptional client satisfaction and project success. • Master’s Degree in Corporate and Marketing Communications from IE Business School: Advanced academic background in marketing and branding. • Creative direction: Turning brand strategy into a scalable content system—message architecture, audience-led creative angles, narrative frameworks, and a cohesive visual identity that improves performance across awareness → trust → conversion. • Branding & Social Media Strategist: Expertise in building and transforming online brand presence, developing brand identities and creating content strategies for social platforms and managing them. • Content Creator and Graphic Design: Proficient in crafting engaging video and graphic content tailored to target audiences. Experienced in creating comprehensive branding guidelines and brand kits. Skilled at producing marketing and informational materials, including brochures, retractable banners, market research reports, and pitch deck presentations. • Creative Consultant & Creative Direction: Experienced in leading creative direction from concept to execution. I develop strategic creative briefs, translate brand goals into actionable ideas, and oversee the execution of cohesive, high-impact content campaigns across email, social, and web. • 7 Digital Marketing Certifications: Specialized in content marketing, copywriting, email marketing, customer acquisition, social and community management and digital strategy. • Leadership Experience: Former Head of Quality Control and Senior Copywriter at a digital marketing agency. Head of Marketing for VC Firm, led marketing strategies for 30 portfolio companies, including go-to-market strategies, content calendars, and design initiatives. Consulted for over a dozen clients and startups in the B2C space and managed content creation/marketing initiatives.