Sam E.

Average Upwork Engagement: 1 Year + | 30M+ Klaviyo emails sent | “Sam was a dream to work with” | Results like +613% flow growth and 24% YoY placed order growth I’m Sam, the Klaviyo expert that 7-8 figure ecommerce brands trust to own the channel end-to-end. My Upwork history tells the story I'm proudest of: $90k+ earned on Upwork across just a handful of brands. I don't move from project to project; brands bring me in, see the results, and keep me on for years. Here’s why: ✅ Pre-launch and owned channels (Email & SMS) lead for a $1M+ Kickstarter campaign, which went down as one of the biggest ever in its category. ✅ Managed email lists of over 1M+ profiles for enterprise brands. ✅ Reactivated 20,000 dormant subscribers hidden between legacy segments in a 120,000-profile list, driving a 24% increase in Q4 placed order rate vs the previous year. ✅ 870% overfunded Kickstarter goal through a tightly mapped email & SMS strategy, combining layered urgency and scarcity with strategic list-building. ✅ Delivered a 613% boost in Klaviyo flow revenue by completely rebuilding automations around actual customer lifecycle behaviours - not generic templates. ✅ Built an SMS list from scratch to 1,000+ subscribers in just 3 weeks without using discounts. ✅ Helped a fashion brand hit top-tier Klaviyo benchmarks - achieving the 88th percentile for conversions and 94th percentile for click rates industry-wide. ✅ Helped deliver a brand’s best sales day in over 10 years by leveraging early-access exclusivity and authentic social proof to maximise anticipation and trust ahead of a critical launch. And here's what just a couple of clients had to say: "Actually, on Saturday it was our best. sales. day. ever. The Amour is flying out like you wouldn’t believe. Just thought you’d like to know!" "Sam was a dream to work with" Across Klaviyo and email marketing, I’ve done it all. I’ve worked as an email copywriter and designed hundreds of emails (which you can find in my portfolio). I’ve consulted on Klaviyo strategy for a billion-dollar brand and unwound deliverability problems ranging from complex list-bombing attacks to brands being stuck in the spam folder due to bad sending habits. The result is someone who’s not just a strategist, but has deep experience and capability across all aspects of execution. More importantly, you can have access to one expert who understands how all of the different parts of email play together to build and maintain a channel which predictably drives profitable revenue every month, rather than being forced to coordinate a team of 5 different specialists… Aside from that, I’m able to get the results I do because, quite simply: I understand the economics and commercial realities of ecommerce businesses. I do not prioritise vanity metrics like open rates and chase shiny dashboard numbers at the expense of profitability. I think like this: “How do we get more people to convert? How do we get them to convert faster? And how do we get them to come back again?” That answer is a deep understanding of how to balance reach, deliverability and efficiency across different verticals, which only comes after having the responsibility of owning the channel for several years. Seeing what works, what doesn’t, and finally understanding what actually matters. Working with me, you'll get: - Total ownership: One expert who can build strategy and execute creative end-to-end. - Custom-built infrastructure you can reuse: Deliverability audits, segmentation rebuilds, and flows designed solely for your brand's unique lifecycle and nuances. - Proactive communication: Someone who builds reports, actively seeks out optimisations, and fixes issues before they become problems. - Consistent revenue growth: Strategically aligned to your core business goals, beyond vanity metrics like open rates or inflated revenue attribution. - Roadmaps and calendars: You'll know exactly what's happening, when, and why. However, we likely won’t be a fit if: ✗ You’re looking for the cheapest freelancer rather than the best results ✗ You don't yet have product-market fit or reliable traffic ✗ You just want someone to execute your to-do list ⏱️ Availability is limited: I partner with only a few retainer clients at a time for maximum focus. This allows me to truly embed myself in your brand and learn it inside out. I aim for my partnerships to last years, not months... and most do. ✅ Sound like a fit? Here’s what’s next: 1. Click the green Invite to Job button 2. Write a quick message about your brand, your goals, and why you think we’re a match 3. I’ll reply with a couple of questions and let you know quickly if we’re a fit