Claudia F.

I’m a marketer, strategist and writer with 15+ years of experience turning ideas into brands, stories and communications that actually make sense. I’ve worked on everything from brand strategy and positioning to websites, campaigns, press releases, presentations, events, internal communications and content. I’ve worked with multinationals, entrepreneurs, small businesses and everything in between, which means I’m pretty comfortable walking into a messy brief, figuring out what needs to be said, and turning it into something people actually want to read. - Words & content Writing is probably where I feel most at home. I write websites, articles, press releases, social media, product and marketing copy, presentations, thought leadership, books and pretty much anything else that needs words. I care a lot about voice, because good copy shouldn’t just sound good. It should sound like you and speak to the people you actually want to reach. - Brand strategy & messaging I help businesses figure out what they want to say, who they need to say it to, and how to make it all fit together. I’ve worked on positioning, brand narratives, messaging and content strategies, particularly with entrepreneurs and small businesses going through a new phase of growth or change. - Presentations & storytelling I love a good PowerPoint, probably more than I should. Give me a blank deck, a Word document or a pile of scattered thoughts and I’ll work out the story. I care about what goes on the slide, but also why it’s there, what comes before it, what comes after it and what you want the person looking at it to actually take away. - Marketing & communications My background is broader than copywriting. I’ve worked across PR, influencers, social media, websites, events, campaigns, media buying, budgets and communications strategy. That means I don’t look at content in isolation. I understand how the pieces need to work together. - Localization I’m a native European Portuguese speaker and work across English and Portuguese, with experience localizing marketing, technology and digital content. Translation is only part of the job. The real goal is making something feel like it was written for that audience in the first place. And yes, I work with AI too. I use it to get ideas moving, organize information and speed up parts of the process, but I know very well when the result still needs a human with a brain, an ear for language and a decent bullshit detector. If you have something that needs more clarity, better words or a stronger story, I’m your girl.