Arthur D.

Broken conversion tracking? Inaccurate GA4 data? Dashboards that don't tell you what you need to know? I help businesses and marketing agencies identify tracking issues, improve measurement accuracy, and build reporting systems they can rely on. I'm a Data & Analytics Strategist with specialized experience in Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads conversion tracking, and Data Studio (formerly Looker Studio). My work ranges from individual tracking fixes to comprehensive audits and ongoing analytics management across complex, multi-brand environments. WHAT I CAN HELP YOU WITH: ⬦ Analytics Audits & Troubleshooting - Comprehensive GA4, GTM, and Google Ads audits covering events, conversions, attribution, consent management, ecommerce tracking, and data quality. - Investigation of missing or duplicated conversions, inaccurate revenue, and tracking discrepancies, with documented findings and actionable recommendations. ⬦ GTM & Conversion Tracking - GA4/GTM setup, tailored GTM configurations, custom tags, triggers, variables, custom JavaScript tags, and dataLayer inspection, troubleshooting, and validation - Lead generation and ecommerce tracking, Google Ads conversions, and integrations across Shopify, WordPress, and custom-built websites. - Meta Pixel and Conversions API (CAPI) diagnostics, event mapping, browser/server tracking investigations, and deduplication troubleshooting. ⬦ Dashboards & Performance Reporting - Custom Data Studio dashboards integrating GA4, Google Ads, Meta Ads, Google Search Console, Shopify, Google Sheets, and other data sources. - Marketing performance analysis, executive reporting, data visualization, custom metrics, and dashboard optimization. - Periodic analytics and performance reports featuring KPI analysis, performance trends, actionable insights, and strategic recommendations. ⬦ Analytics Strategy & Consulting - Measurement planning, tracking architecture reviews, attribution analysis, and ongoing analytics optimization. - Practical, evidence-based recommendations to improve data reliability, reporting accuracy, and marketing decision-making. Working with clients across different industries has shaped my approach to analytics: investigating before recommending changes, documenting findings with supporting evidence, and validating results before considering the work complete. 📅 Let's schedule a complimentary 15-minute introductory call through Upwork to discuss your analytics challenges and determine the best approach for your business.