XIAOSHU Z.

I am Shirley, currently based in Spain, and I am very excited to apply for the consulting specialist position. With 5 years of experience as a Supply-Side Account Manager, I have in-depth knowledge of the conversion path from developers to end users and a proven track record in managing ad networks, exchanges, and publisher accounts. In my previous roles, I have managed over 40 global publisher accounts, including direct publishers and top SSPs, with extensive experience in integration methods such as ORTB, Prebid, S2S API, VAST Tag, SDK, and mediation platforms like MAX, Ironsource, GAM, and AdMob. I am proficient in providing technical support and optimizing campaign performance through careful analysis of traffic sources, audience targeting, and marketing data. Key achievements include: • Leading quarterly review calls with clients, resulting in a 20%-50% performance increase over the previous quarter while sharing market insights and industry trends. • Collaborating with tech teams to enhance internal operations by investigating competitors’ strategies, exploring new integration methods, and optimizing campaign structures. • Maintaining high-quality traffic by working closely with third-party anti-fraud platforms, consolidating monthly quality reports, and fostering strong publisher relationships. I am highly skilled in using market analysis tools such as App Annie, Sensor Tower, and AppGrowth, and I excel in data analysis with Excel to monitor campaign spending, identify performance-impacting factors, and optimize ROI. My experience managing exchanges and SSPs makes account management intuitive for me, while my patience and diligence ensure I consistently seek opportunities to grow and deliver results. I am eager to bring my expertise to your team and dedicate 6 hours daily, five days a week, to contribute to campaign success and business growth. I would be thrilled to discuss how my experience aligns with your needs and explore the ways I can add value to your company. Thank you for your time and consideration. I look forward to the opportunity to speak with you. Sincerely, Shirley