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Fernando Ricardo M.

Fernando Ricardo M.

Social Media Growth Strategist | TikTok, YouTube & Community Building

I help brands grow engaged communities and reach millions through strategic content and storytelling. I’m a Social Media Manager specialized in building and scaling online communities across Instagram, TikTok, YouTube, WhatsApp, and Telegram. I’ve successfully reached over 10 million people through organic content strategies. In 2020, I launched a TikTok account with a mission-driven approach—sharing impactful messages that connect, inspire, and build loyal audiences. Today, I use that experience to help brands and creators turn attention into influence and influence into growth. How I help you win: Community Building (Start to Scale): I create loyal, engaged audiences across multiple platforms. Short-Form Video Strategy: High-performing content for TikTok, Reels, and YouTube Shorts. YouTube Growth & SEO: Optimize content to rank, get discovered, and generate long-term traffic. TikTok & YouTube SEO: Increase visibility and organic reach. Content that Connects: Messaging that drives engagement and action. What makes me different: I don’t just create content—I build multi-platform ecosystems where your audience discovers you (YouTube), engages with you (TikTok/Instagram), and stays with you (communities). Let’s work together: Clear communication is key. If you're ready to grow your brand and impact more lives, let’s connect.

🇧🇷Hortolandia, Brazil$120/hr100% JSS5.00 (9)Since Nov 2022

Earnings and projects

MRR
$1.5k

Last 6 months ÷ 6

World#31,613 / 412k
🇧🇷Country#444 / 4,647
Revenue, last 30 days
$0

Last 6 months: $9.1k

Total earnings
$54k

Billed in all: $58k

World#71,843 / 412k
🇧🇷Country#733 / 4,647
Per project
$5.4k

$4.6k in the last 6 months

World#32,392 / 412k
🇧🇷Country#420 / 4,647
Projects, last 6 months
2
100% fixed0% hourly
World#88,918 / 412k
🇧🇷Country#908 / 4,647
Projects in all
10
100% fixed0% hourly
World#201,797 / 412k
🇧🇷Country#1,770 / 4,647

Earnings, last 30 days

$57.7kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$56k$57k$58k$59kOct 8Oct 23Nov 7

Skill rankings: Top 5% in Editing & Proofreading

Ranked by MRR among everyone on Upwork with the skill.

  1. #13Algorithms232 freelancers · 🇧🇷 #1Top 6%
  2. #22Marketing Localization182 freelancers · 🇧🇷 #2Top 12%
  3. #41Film & Video786 freelancers · 🇧🇷 #3Top 5%
  4. #177Creative Strategy1,968 freelancers · 🇧🇷 #2Top 9%
  5. #222YouTube4,450 freelancers · 🇧🇷 #7Top 5%
  6. #234Content Marketing3,405 freelancers · 🇧🇷 #3Top 7%
  7. #247TikTok4,101 freelancers · 🇧🇷 #6Top 6%
  8. #410Instagram7,103 freelancers · 🇧🇷 #7Top 6%