Matus M.

Beauty and skincare brands are spending more than ever to acquire a customer, and getting less for it. CAC keeps climbing. Meta gets more competitive every quarter. And brands posting record revenue months are quietly running out of cash, because most first-time buyers never come back. That gap between a record revenue month and a genuinely profitable business is almost always a retention problem, not an acquisition problem. Most beauty and skincare brands lose money on the first order. The second order is what pays back your CAC, and the faster it comes, the faster that cash can go back into growth, without outside capital. CAC can only drop so far. The bigger opportunity is what each customer is worth: how much they spend per order, how often they come back, and how long they stay. That’s where we focus. Our work is about turning routines into rituals. Klaviyo email marketing and retention systems that cover the whole customer lifecycle, from the first order to the tenth. Over $15M generated for beauty and skincare clients, including work inside Medik8, Livae, Pioupiou, Rosekin, and other brands worldwide. Because we work exclusively with beauty and skincare, we know exactly what drives bigger orders, faster repeat purchases, higher lifetime value, and stronger margins in this category. 𝗪𝗵𝗲𝗿𝗲 𝗪𝗲 𝗙𝗼𝗰𝘂𝘀 🔁 Get the Second Order Faster: The second order turns a loss-making first purchase into profit. We shape the post-purchase experience so customers use the product, see results, and reorder, so your CAC pays back in weeks, not months. 📈 Grow Lifetime Value: The customer you’ve already paid for is your cheapest source of growth. Subscriptions, loyalty rewards, and well-timed replenishment turn one-off buyers into customers for life. 💰 Raise Average Order Value: More revenue from every order you’ve already paid to acquire, through bundles, gifts with purchase, and cross-sells, with no extra ad spend. 💸 Cut Discount Dependency: Discounts are a hidden tax on your margin. They train customers to buy only on sale and attract buyers who disappear when the promo ends. Offers that sell on value instead of % off bring in full-price customers who stay, and every discount you skip goes straight back into profit. 🕯️ Build Loyalty That Isn’t Bought: Customers stay with brands that feel like part of who they are. Storytelling, education, and VIP access build the kind of attachment that makes leaving feel like losing a part of themselves. 🧬 Know Your Customers: Zero-party data and post-purchase feedback show what each customer wants, what’s holding them back, and what to offer next. That drives personalization, catches churn early, and informs product development. 🌙 Recover Hidden Revenue: Part of your revenue is already there, just uncollected: anonymous abandoned carts, failed subscription payments, lapsed customers, missed cross-sells. It’s quick to claim, needs no extra ad spend, and goes almost entirely to the bottom line. Plus full Klaviyo management: campaigns, flows, segmentation, design, copywriting, A/B testing and deliverability, with reporting focused on the numbers that move profit. Like an in-house retention team without the headcount. ★★★★★ “Working with Matus has been an absolute pleasure. He supported Pioupiou Cosmetics with our retention strategy, helping us optimize everything from Klaviyo deliverability to Klaviyo flows and Klaviyo campaigns. His expertise, responsiveness, and strategic insights made a real difference in the way we communicate with our community.” – Claire, Founder of Pioupiou Cosmetics Wondering how much more profit your existing customers could be generating? Send me a message and I’ll audit your Klaviyo account and full retention setup, including: ✔️ 30-day repurchase rate: how fast first-time buyers come back, and how to get the second order faster ✔️ Lifetime value: what each customer is worth, and which levers raise it most ✔️ Average order value: where bundles and cross-sells can lift every order ✔️ Discount dependency: what promotions cost you in margin, and whether discount buyers return ✔️ Refund rate: which expectations or messages are driving returns ✔️ Post-purchase journey: what customers hear between checkout and their next order ✔️ Subscriptions: what’s driving cancellations, and revenue lost to failed payments ✔️ Lapsed customers: past buyers you can win back without risking deliverability ✔️ Flows and campaigns: what’s missing or underperforming ✔️ Segmentation and zero-party data: how well you use what you know about each customer ✔️ Deliverability: whether your emails land in the inbox, promotions tab, or spam Then I’ll walk you through a plan showing every opportunity and what it’s worth in monthly profit. The plan is yours to keep. Audits are for brands doing $1M+ a year, and we only take two a week, so reach out and I’ll save you a spot. Let’s grow your beauty business together 🚀 Matus Medved Founder, CULTLIKE