Justyna G.

I am a seasoned business consultant and project manager specialised in the healthcare industry (medical devices, pharma, biotech, and life sciences). Over the ten years of my professional career, I have worked for medium and large businesses, designing and delivering tailored market intelligence projects that would integrate various research methodologies (including qualitative, quantitative, and statistical analysis of healthcare datasets and secondary research). My expertise covers the following areas: 1) customer experience analysis (customer journey & persona profiling to support the company's omnichannel strategy design); 2) market entry study & new product development; 3) value proposition design & reframing; 4) competitive intelligence study; 5) value chain analysis; 6) tender analysis; 7) distribution models; 8) customer service enhancement; 9) therapy adoption analysis; 10) message testing (supporting the design of optimised marketing materials for the end client); 11) pricing sensitivity analysis; 12) willingness to pay study; 13) sales process optimisation (through internal audits); 14) brand awareness. Clients that trusted my services include Philips Healthcare, GE Healthcare, Gedeon Richter, Takeda, Cochlear, Biotest, Edwards Lifesciences, and Tetra Pak. I have conducted 500+ hours of expert and B2B interviews with market stakeholders and Key Opinion Leaders in the healthcare industry. I assist in market research projects globally (especially in Europe, North America, LATAM, and the Middle East). Nevertheless, I possess the most solid knowledge and experience within healthcare systems' structure in Europe (especially EU5 and CEE). I speak English, Italian, and Polish fluently, and I am actively learning Portuguese. I would happily support you with your research project design and execution. Feel free to reach out for more information!