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Muhammad U.
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Muhammad U.

Meta Ads Video Editor | eCommerce UGC & Direct-Response, TikTok Ads

As a 🥇 Top Rated Plus Meta Ads Video Editor with a 100% Job Success Score, I specialize in UGC, VSL, and direct-response video ads for eCommerce brands and agencies. From UGC-style creatives and product demos to high-volume advertising campaigns, I turn raw footage into platform-specific video ads for Meta, TikTok, AppLovin, and Amazon. A Meta ads winner doesn't automatically become a TikTok winner, and an ad that performs on TikTok can easily fall flat on Amazon. Every platform rewards different viewing behavior. That's why I don't just edit videos — I adapt pacing, hooks, structure, and messaging to fit where your audience is actually watching. I help eCommerce brands and agencies turn raw footage into compelling social media ads that capture attention, build trust, and encourage action — consistently and at scale. Every edit starts with understanding the audience, identifying the strongest hook, tightening the story, and making sure the offer comes through clearly. ⭐⭐⭐⭐⭐ PROVEN CLIENT SUCCESS — ThePhotoStick Omni | Meta, TikTok, AppLovin & Amazon Ads: An ongoing partnership now in its second year, producing UGC, product demos, and direct-response video ads. Each creative is adapted through platform-specific hooks, pacing, storytelling, and messaging rather than simply resizing the same edit. — Matt Davenport Productions | Meta/TikTok Ads: Collaborating with a professional production team to turn raw footage and creative direction into polished video creatives, with a focus on storytelling, pacing, visual consistency, and reliable delivery. — Roger Love | Direct-Response Meta Ads: Edited conversion-focused advertising creatives built around Roger Love's expertise as a voice coach, using authority-driven hooks, tight dialogue pacing, audience pain points, and clear offer-focused storytelling. — Loving Tan | Interview-Style Meta Ads Video Editor: Edited an interview-driven Meta advertising series for a beauty brand, shaping authentic conversations into engaging, polished creatives through purposeful pacing, selective cuts, and clear, natural storytelling. HOW I WORK I create social media video ads and product content for eCommerce and direct-to-consumer brands, tailored to each platform and campaign objective. - UGC Ads: Testimonial-style videos, product demos, and creator-led creatives that feel native to the platform. - Direct-Response Ads: Offer-led edits with compelling hooks, persuasive messaging, and strong calls to action. - DTC Product Ads: Product promotions, offer announcements, and creative variations for eCommerce brands. - VSLs: Structured sales videos designed to maintain viewer interest and communicate your offer effectively. - Platform-Specific Variations: Adaptations for Meta, TikTok, AppLovin, and Amazon, with pacing and structure tailored to each channel. Great editing is about more than making individual videos look good. It's about understanding your brand, learning what works, and delivering consistently without requiring constant direction. My long-term collaborations with ThePhotoStick and The Dermatology Specialists reflect the kind of long-term partnership I aim to build as your Meta Ads Video Editor: dependable communication, consistent quality, and a workflow that gets smoother over time. Got the offer, the product, and the budget, but need the creative that makes it work? 📩 Send me a message with details of your brand and let's discuss how I can help map out your first batch of ad creatives, built to hold attention and drive action.

🇵🇰Bahawalnagar, Pakistan$21/hr100% JSS4.53 (13)Since Aug 2023

Earnings and projects

MRR
$2k

Last 6 months ÷ 6

World#23,186 / 412k
🇵🇰Country#2,623 / 52.9k
Revenue, last 30 days
$3.1k

Last 6 months: $12k

World#11,788 / 412k
🇵🇰Country#1,310 / 52.9k
Total earnings
$28k

Billed in all: $29k

World#115,215 / 412k
🇵🇰Country#10,805 / 52.9k
Per project
$1.2k

$1.1k in the last 6 months

World#109,090 / 412k
🇵🇰Country#9,433 / 52.9k
Projects, last 6 months
11

Across 12 contracts

50% fixed50% hourly
World#15,931 / 412k
🇵🇰Country#3,676 / 52.9k
Projects in all
23

Across 29 contracts

45% fixed55% hourly
World#120,400 / 412k
🇵🇰Country#19,894 / 52.9k

Earnings, last 30 days

$29.5k+$3.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$26k$28k$30kOct 8Oct 23Nov 7

Skill rankings: Top 4% in Video Editing

Ranked by MRR among everyone on Upwork with the skill.

  1. #35Video Marketing778 freelancers · 🇵🇰 #7Top 4%
  2. #73Paid Social670 freelancers · 🇵🇰 #4Top 11%
  3. #93Short Video Ad2,220 freelancers · 🇵🇰 #23Top 4%
  4. #114DaVinci Resolve2,938 freelancers · 🇵🇰 #7Top 4%
  5. #115Social Media Ad Campaign1,959 freelancers · 🇵🇰 #15Top 6%
  6. #129Video Ad2,818 freelancers · 🇵🇰 #29Top 5%
  7. #145TikTok Ad2,322 freelancers · 🇵🇰 #44Top 6%
  8. #160UGC3,466 freelancers · 🇵🇰 #35Top 5%